A data profile of the people who buy, follow and care about Weight loss (Fitness And wellness) in Ireland — modelled from more than twelve digital signal sources. Weight loss (Fitness And wellness) has an estimated audience of 913,467 people in Ireland.
Weight loss (Fitness And wellness) has an estimated audience of 913,467 people in Ireland. 69.5% are female, 30.5% are male, average age 43.0. Top brand affinities: Diet food, MyFitnessPal, Low-carbohydrate diet, Quinoa, Omega-3 fatty acid.
Top brand affinities include Diet food, MyFitnessPal, Low-carbohydrate diet, with strongest over-indexing on Diet food (1.68× the country average).
Demographically, the Weight loss (Fitness And wellness) audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.
The typical Weight loss (Fitness And wellness) fan in Ireland is more female, around 43.0 years old, with strong Design Affinity tendencies and a notable affinity for Diet food.
The key figures that characterise the Weight loss (Fitness And wellness) profile in Ireland.
69.5% are female, 30.5% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 43.0 |
| Estimated audience size | 913,467 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 25% |
of the worldwide Weight loss (Fitness And wellness) audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Weight loss (Fitness And wellness) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diet food | Food & Beverages | 1.68× | ||
| 02 | MyFitnessPal | Sports | 1.65× | ||
| 03 | Low-carbohydrate diet | Food & Beverages | 1.65× | ||
| 04 | Omega-3 fatty acid | Health | 1.60× | ||
| 05 | Gut flora | Health | 1.57× | ||
| 06 | The CrossFit Games | Sports | 1.55× | ||
| 07 | Quinoa | Food & Beverages | 1.53× | ||
| 08 | The Home Depot | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.23× | |
| Healthy Lifestyle | BALANCE | 1.20× | |
| Sports Activity | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.88× | |
| Need for Security | CONSERVATISM | 0.91× | |
| Social Media Usage | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Weight loss (Fitness And wellness). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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