A data profile of the people who buy, follow and care about Weight loss (Fitness And wellness) in Brazil — modelled from more than twelve digital signal sources. Weight loss (Fitness And wellness) has an estimated audience of 7,757,253 people in Brazil.
Weight loss (Fitness And wellness) has an estimated audience of 7,757,253 people in Brazil. 79.0% are female, 21.0% are male, average age 39.7. Top brand affinities: Medicine, Shopping malls, MSN, Veganism, Hip hop music.
Top brand affinities include Medicine, Shopping malls, MSN, with strongest over-indexing on Medicine (1.69× the country average).
Demographically, the Weight loss (Fitness And wellness) audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Healthy Lifestyle, Community Orientation.
The typical Weight loss (Fitness And wellness) fan in Brazil is more female, around 39.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Medicine.
The key figures that characterise the Weight loss (Fitness And wellness) profile in Brazil.
79.0% are female, 21.0% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 79.0% |
| Male | 21.0% |
| Average age | 39.7 |
| Estimated audience size | 7,757,253 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 18% |
of the worldwide Weight loss (Fitness And wellness) audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Weight loss (Fitness And wellness) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gluten | Health | 3.74× | ||
| 02 | ViajaNet | Travel & Leisure | 3.74× | ||
| 03 | Gluten-free diet | Food & Beverages | 3.74× | ||
| 04 | Duvet | Home & Garden | 2.66× | ||
| 05 | MSN | News | 1.86× | ||
| 06 | Veganism | Food & Beverages | 1.82× | ||
| 07 | mulheres | Movies & TV | 1.76× | ||
| 08 | Centauro | Cars & Mobility | 1.76× | ||
| 09 | Dafiti | Fashion & Accessoires | 1.72× | ||
| 10 | Wattpad | Internet & Social Media | 1.71× | ||
| 11 | Pillow | Home & Garden | 1.70× | ||
| 12 | Medicine | Business & Career | 1.69× | ||
| 13 | Hip hop music | Music & Radio | 1.65× | ||
| 14 | Local food | Food & Beverages | 1.64× | ||
| 15 | Bossa nova | Music & Radio | 1.63× | ||
| 16 | Organic food | Food & Beverages | 1.62× | ||
| 17 | Lojas Renner | Fashion & Accessoires | 1.62× | ||
| 18 | Baking | Food & Beverages | 1.62× | ||
| 19 | Organic farming | Food & Beverages | 1.53× | ||
| 20 | Shopping malls | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.55× | |
| Community Orientation | OPEN | 1.39× | |
| Sustainability | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Tradition | CONSERVATISM | 0.81× | |
| Spirituality | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Weight loss (Fitness And wellness). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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