A data profile of the people who buy, follow and care about Weight loss (Fitness And wellness) in Spain — modelled from more than twelve digital signal sources. Weight loss (Fitness And wellness) has an estimated audience of 5,091,110 people in Spain.
Weight loss (Fitness And wellness) has an estimated audience of 5,091,110 people in Spain. 70.2% are female, 29.8% are male, average age 42.1. Top brand affinities: Volunteering, Real property, IBEX 35, Caixabank, Paleolithic diet.
Top brand affinities include Volunteering, Real property, IBEX 35, with strongest over-indexing on Volunteering (3.21× the country average).
Demographically, the Weight loss (Fitness And wellness) audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.
The typical Weight loss (Fitness And wellness) fan in Spain is more female, around 42.1 years old, with strong Sustainability tendencies and a notable affinity for Volunteering.
The key figures that characterise the Weight loss (Fitness And wellness) profile in Spain.
70.2% are female, 29.8% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 42.1 |
| Estimated audience size | 5,091,110 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 22% |
of the worldwide Weight loss (Fitness And wellness) audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Weight loss (Fitness And wellness) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paleolithic diet | Health | 3.79× | ||
| 02 | Volunteering | Politics & Society | 3.21× | ||
| 03 | Cholesterol | Food & Beverages | 2.78× | ||
| 04 | Real property | Home & Garden | 2.65× | ||
| 05 | Natural foods | Food & Beverages | 2.65× | ||
| 06 | Organic farming | Food & Beverages | 2.19× | ||
| 07 | Wine tasting | Food & Beverages | 2.15× | ||
| 08 | Local food | Food & Beverages | 1.93× | ||
| 09 | Dinner | Food & Beverages | 1.91× | ||
| 10 | Caixabank | Business & Career | 1.84× | ||
| 11 | Anti-aging cream | Beauty & Wellness | 1.81× | ||
| 12 | Julio Iglesias | Music & Radio | 1.80× | ||
| 13 | Natural skin care | Beauty & Wellness | 1.79× | ||
| 14 | IBEX 35 | Business & Career | 1.78× | ||
| 15 | Organic food | Food & Beverages | 1.70× | ||
| 16 | Self-awareness | Health | 1.62× | ||
| 17 | Veganism | Food & Beverages | 1.60× | ||
| 18 | Aldi | Shopping | 1.58× | ||
| 19 | Take-out | Food & Beverages | 1.56× | ||
| 20 | Skin care | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.47× | |
| Healthy Lifestyle | BALANCE | 1.41× | |
| Mindfulness | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.50× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Social Media Usage | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Weight loss (Fitness And wellness). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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