A data profile of the people who buy, follow and care about Weight loss (Fitness And wellness) in Norway — modelled from more than twelve digital signal sources. Weight loss (Fitness And wellness) has an estimated audience of 718,642 people in Norway.
Weight loss (Fitness And wellness) has an estimated audience of 718,642 people in Norway. 77.8% are female, 22.2% are male, average age 43.8. Top brand affinities: Biltema, Gina Tricot, KappAhl, Flower, Organic food.
Top brand affinities include Biltema, Gina Tricot, KappAhl, with strongest over-indexing on Biltema (2.1× the country average).
Demographically, the Weight loss (Fitness And wellness) audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Sustainability, Mindfulness.
The typical Weight loss (Fitness And wellness) fan in Norway is more female, around 43.8 years old, with strong Sustainability tendencies and a notable affinity for Biltema.
The key figures that characterise the Weight loss (Fitness And wellness) profile in Norway.
77.8% are female, 22.2% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 77.8% |
| Male | 22.2% |
| Average age | 43.8 |
| Estimated audience size | 718,642 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Weight loss (Fitness And wellness) audience comes from Norway.
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Weight loss (Fitness And wellness) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natural skin care | Beauty & Wellness | 2.23× | ||
| 02 | Hoodie | Fashion & Accessoires | 2.12× | ||
| 03 | Biltema | Business & Career | 2.10× | ||
| 04 | Local food | Food & Beverages | 2.03× | ||
| 05 | Gina Tricot | Fashion & Accessoires | 1.93× | ||
| 06 | Fast casual restaurants | Food & Beverages | 1.85× | ||
| 07 | Leggings | Fashion & Accessoires | 1.82× | ||
| 08 | KappAhl | Fashion & Accessoires | 1.77× | ||
| 09 | Swimming pool | Sports | 1.76× | ||
| 10 | Ticketmaster | Travel & Leisure | 1.74× | ||
| 11 | Organic food | Food & Beverages | 1.73× | ||
| 12 | Lunch | Food & Beverages | 1.67× | ||
| 13 | Vegetable | Food & Beverages | 1.66× | ||
| 14 | Meditation | Health | 1.61× | ||
| 15 | Organic farming | Food & Beverages | 1.59× | ||
| 16 | Flower | Home & Garden | 1.55× | ||
| 17 | Weaving | Fashion & Accessoires | 1.55× | ||
| 18 | Fragrances | Beauty & Wellness | 1.55× | ||
| 19 | Hobby | Home & Garden | 1.54× | ||
| 20 | Island | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.29× | |
| Mindfulness | BALANCE | 1.23× | |
| Price Sensitivity | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.79× | |
| Need for Security | CONSERVATISM | 0.91× | |
| Pet Ownership | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Weight loss (Fitness And wellness). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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