A data profile of the people who buy, follow and care about Weight loss (Fitness And wellness) in Sweden — modelled from more than twelve digital signal sources. Weight loss (Fitness And wellness) has an estimated audience of 1,432,329 people in Sweden.
Weight loss (Fitness And wellness) has an estimated audience of 1,432,329 people in Sweden. 75.0% are female, 25.0% are male, average age 44.3. Top brand affinities: Do it yourself (DIY), Local food, Real property, Jim Carrey, Organic farming.
Top brand affinities include Do it yourself (DIY), Local food, Real property, with strongest over-indexing on Do it yourself (DIY) (1.67× the country average).
Demographically, the Weight loss (Fitness And wellness) audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Mindfulness, Sports Activity.
The typical Weight loss (Fitness And wellness) fan in Sweden is more female, around 44.3 years old, with strong Mindfulness tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Weight loss (Fitness And wellness) profile in Sweden.
75.0% are female, 25.0% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 75.0% |
| Male | 25.0% |
| Average age | 44.3 |
| Estimated audience size | 1,432,329 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Weight loss (Fitness And wellness) audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Weight loss (Fitness And wellness) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jim Carrey | Movies & TV | 3.13× | ||
| 02 | Kevin Costner | Movies & TV | 3.13× | ||
| 03 | Forrest Gump | Movies & TV | 3.13× | ||
| 04 | Pulp Fiction | Movies & TV | 3.13× | ||
| 05 | Kirsten Dunst | Movies & TV | 3.13× | ||
| 06 | South Park | Movies & TV | 2.55× | ||
| 07 | Real property | Home & Garden | 2.15× | ||
| 08 | Local food | Food & Beverages | 2.08× | ||
| 09 | Bonprix | Shopping | 2.02× | ||
| 10 | Animal rights | Politics & Society | 1.91× | ||
| 11 | Jotex | Shopping | 1.80× | ||
| 12 | Fast casual restaurants | Food & Beverages | 1.79× | ||
| 13 | Personal trainer | Sports | 1.76× | ||
| 14 | Natural skin care | Beauty & Wellness | 1.74× | ||
| 15 | Sephora | Shopping | 1.68× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.67× | ||
| 17 | Linux | Technology & Electronics | 1.61× | ||
| 18 | Luxury real estate | Business & Career | 1.56× | ||
| 19 | Organic farming | Food & Beverages | 1.51× | ||
| 20 | Hamburger | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.40× | |
| Sports Activity | POWER | 1.27× | |
| DIY Mentality | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.92× | |
| Social Media Usage | JOY | 0.98× | |
| Pet Ownership | JOY | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Weight loss (Fitness And wellness). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.