A data profile of the people who buy, follow and care about Weight loss (Fitness And wellness) in Denmark — modelled from more than twelve digital signal sources. Weight loss (Fitness And wellness) has an estimated audience of 964,765 people in Denmark.
Weight loss (Fitness And wellness) has an estimated audience of 964,765 people in Denmark. 74.4% are female, 25.6% are male, average age 43.1. Top brand affinities: Local food, Ticketmaster, Animal rights, Department store, Personal trainer.
Top brand affinities include Local food, Ticketmaster, Animal rights, with strongest over-indexing on Local food (1.74× the country average).
Demographically, the Weight loss (Fitness And wellness) audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Mindfulness, Individualism.
The typical Weight loss (Fitness And wellness) fan in Denmark is more female, around 43.1 years old, with strong Mindfulness tendencies and a notable affinity for Local food.
The key figures that characterise the Weight loss (Fitness And wellness) profile in Denmark.
74.4% are female, 25.6% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 43.1 |
| Estimated audience size | 964,765 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Weight loss (Fitness And wellness) audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Weight loss (Fitness And wellness) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diet food | Food & Beverages | 2.31× | ||
| 02 | Animal rights | Politics & Society | 1.94× | ||
| 03 | YouTube Music | Internet & Social Media | 1.86× | ||
| 04 | Gluten-free diet | Food & Beverages | 1.83× | ||
| 05 | Local food | Food & Beverages | 1.74× | ||
| 06 | Boho-chic | Fashion & Accessoires | 1.70× | ||
| 07 | Eyebrow | Beauty & Wellness | 1.68× | ||
| 08 | Fast casual restaurants | Food & Beverages | 1.64× | ||
| 09 | Alternative medicine | Business & Career | 1.62× | ||
| 10 | Milan | Travel & Leisure | 1.62× | ||
| 11 | Ticketmaster | Travel & Leisure | 1.61× | ||
| 12 | Eyelash | Beauty & Wellness | 1.61× | ||
| 13 | Fitness and figure competition | Sports | 1.58× | ||
| 14 | Department store | Shopping | 1.56× | ||
| 15 | Personal trainer | Sports | 1.55× | ||
| 16 | Anti-aging cream | Beauty & Wellness | 1.55× | ||
| 17 | Hoodie | Fashion & Accessoires | 1.54× | ||
| 18 | Shih Tzu | Pets & Animals | 1.54× | ||
| 19 | Natural skin care | Beauty & Wellness | 1.53× | ||
| 20 | Protein | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.53× | |
| Individualism | JOY | 1.24× | |
| Healthy Lifestyle | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.93× | |
| Early Adopter Mentality | POWER | 0.95× | |
| Need for Security | CONSERVATISM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Weight loss (Fitness And wellness). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.