A data profile of the people who buy, follow and care about Weight loss (Fitness And wellness) in Finland — modelled from more than twelve digital signal sources. Weight loss (Fitness And wellness) has an estimated audience of 758,407 people in Finland.
Weight loss (Fitness And wellness) has an estimated audience of 758,407 people in Finland. 80.2% are female, 19.8% are male, average age 44.4. Top brand affinities: Do it yourself (DIY), Yogurt, Flower, Twitch, Lindex.
Top brand affinities include Do it yourself (DIY), Yogurt, Flower, with strongest over-indexing on Do it yourself (DIY) (1.53× the country average).
Demographically, the Weight loss (Fitness And wellness) audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Mindfulness, Sustainability.
The typical Weight loss (Fitness And wellness) fan in Finland is more female, around 44.4 years old, with strong Mindfulness tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Weight loss (Fitness And wellness) profile in Finland.
80.2% are female, 19.8% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 80.2% |
| Male | 19.8% |
| Average age | 44.4 |
| Estimated audience size | 758,407 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Weight loss (Fitness And wellness) audience comes from Finland.
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Weight loss (Fitness And wellness) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mascara | Beauty & Wellness | 2.51× | ||
| 02 | Yogurt | Food & Beverages | 2.50× | ||
| 03 | Shih Tzu | Pets & Animals | 1.81× | ||
| 04 | Rottweiler | Pets & Animals | 1.70× | ||
| 05 | Dachshund | Pets & Animals | 1.66× | ||
| 06 | Twitch | Games | 1.65× | ||
| 07 | Golden Retriever | Pets & Animals | 1.62× | ||
| 08 | Chocolate brownie | Food & Beverages | 1.61× | ||
| 09 | Local food | Food & Beverages | 1.60× | ||
| 10 | Swimming pool | Sports | 1.59× | ||
| 11 | Dairy product | Food & Beverages | 1.59× | ||
| 12 | Lindex | Fashion & Accessoires | 1.58× | ||
| 13 | Cheesecake | Food & Beverages | 1.58× | ||
| 14 | Hamburger | Food & Beverages | 1.57× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 1.53× | ||
| 16 | Flower | Home & Garden | 1.53× | ||
| 17 | Lunch | Food & Beverages | 1.53× | ||
| 18 | Cupcake | Food & Beverages | 1.53× | ||
| 19 | Weaving | Fashion & Accessoires | 1.51× | ||
| 20 | Personal trainer | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.32× | |
| Sustainability | BALANCE | 1.30× | |
| Indulgence | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.89× | |
| Risk Appetite | THRILL | 0.93× | |
| Need for Security | CONSERVATISM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Weight loss (Fitness And wellness). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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