A data profile of the people who buy, follow and care about Weight loss (Fitness And wellness) in Indonesia — modelled from more than twelve digital signal sources. Weight loss (Fitness And wellness) has an estimated audience of 3,156,124 people in Indonesia.
Weight loss (Fitness And wellness) has an estimated audience of 3,156,124 people in Indonesia. 68.1% are female, 31.9% are male, average age 34.2. Top brand affinities: Kitchenware, Diet food, Bodybuilding, Organic farming, Mobile payment.
Top brand affinities include Kitchenware, Diet food, Bodybuilding, with strongest over-indexing on Kitchenware (1.64× the country average).
Demographically, the Weight loss (Fitness And wellness) audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Healthy Lifestyle, Quality Awareness.
The typical Weight loss (Fitness And wellness) fan in Indonesia is more female, around 34.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Kitchenware.
The key figures that characterise the Weight loss (Fitness And wellness) profile in Indonesia.
68.1% are female, 31.9% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 34.2 |
| Estimated audience size | 3,156,124 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 30% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 8% |
of the worldwide Weight loss (Fitness And wellness) audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Weight loss (Fitness And wellness) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital health | Health | 2.36× | ||
| 02 | Diet food | Food & Beverages | 2.05× | ||
| 03 | Gluten-free diet | Food & Beverages | 2.00× | ||
| 04 | Energy bar | Food & Beverages | 1.97× | ||
| 05 | Pilates | Sports | 1.89× | ||
| 06 | Personal trainer | Sports | 1.73× | ||
| 07 | Kitchenware | Home & Garden | 1.64× | ||
| 08 | Steakhouse | Food & Beverages | 1.62× | ||
| 09 | Pressure cooking | Home & Garden | 1.62× | ||
| 10 | Diabetes mellitus type 2 awareness | Health | 1.61× | ||
| 11 | Bodybuilding | Sports | 1.59× | ||
| 12 | Organic farming | Food & Beverages | 1.57× | ||
| 13 | Vegetarianism | Food & Beverages | 1.57× | ||
| 14 | Superfood | Food & Beverages | 1.56× | ||
| 15 | Stevia | Food & Beverages | 1.55× | ||
| 16 | Mobile payment | Business & Career | 1.53× | ||
| 17 | Nail salon | Beauty & Wellness | 1.52× | ||
| 18 | Internet celebrity | Internet & Social Media | 1.51× | ||
| 19 | Dunkin' Donuts | Food & Beverages | 1.50× | ||
| 20 | Coconut oil | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.37× | |
| Quality Awareness | PREMIUM | 1.35× | |
| Sports Activity | POWER | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.75× | |
| Need for Security | CONSERVATISM | 0.88× | |
| Creativity | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Weight loss (Fitness And wellness). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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