A data profile of the people who buy, follow and care about Weight loss (Fitness And wellness) in South Africa — modelled from more than twelve digital signal sources. Weight loss (Fitness And wellness) has an estimated audience of 977,743 people in South Africa.
Weight loss (Fitness And wellness) has an estimated audience of 977,743 people in South Africa. 70.2% are female, 29.8% are male, average age 38.7. Top brand affinities: Organic food, Local food, Fast casual restaurants, Business class, Organic farming.
Top brand affinities include Organic food, Local food, Fast casual restaurants, with strongest over-indexing on Organic food (1.62× the country average).
Demographically, the Weight loss (Fitness And wellness) audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Mindfulness, Design Affinity.
The typical Weight loss (Fitness And wellness) fan in South Africa is more female, around 38.7 years old, with strong Mindfulness tendencies and a notable affinity for Organic food.
The key figures that characterise the Weight loss (Fitness And wellness) profile in South Africa.
70.2% are female, 29.8% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 38.7 |
| Estimated audience size | 977,743 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 22% |
of the worldwide Weight loss (Fitness And wellness) audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Weight loss (Fitness And wellness) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diet food | Food & Beverages | 2.22× | ||
| 02 | Organic farming | Food & Beverages | 1.90× | ||
| 03 | Online food ordering | Food & Beverages | 1.84× | ||
| 04 | Fast casual restaurants | Food & Beverages | 1.81× | ||
| 05 | Handmade jewelry | Fashion & Accessoires | 1.74× | ||
| 06 | Business class | Travel & Leisure | 1.72× | ||
| 07 | Puma | Fashion & Accessoires | 1.72× | ||
| 08 | Local food | Food & Beverages | 1.68× | ||
| 09 | Anti-aging cream | Beauty & Wellness | 1.63× | ||
| 10 | Pet store | Pets & Animals | 1.63× | ||
| 11 | Organic food | Food & Beverages | 1.62× | ||
| 12 | Makeup Tutorials | Beauty & Wellness | 1.62× | ||
| 13 | Natural skin care | Beauty & Wellness | 1.61× | ||
| 14 | Art exhibition | Arts & Culture | 1.55× | ||
| 15 | Nightlife | Arts & Culture | 1.54× | ||
| 16 | Designer clothing | Fashion & Accessoires | 1.54× | ||
| 17 | Bodybuilding | Sports | 1.53× | ||
| 18 | First-time buyer | Shopping | 1.52× | ||
| 19 | Bedroom furniture | Home & Garden | 1.52× | ||
| 20 | High-net-worth individual | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.53× | |
| Design Affinity | PREMIUM | 1.48× | |
| Indulgence | JOY | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.55× | |
| Risk Appetite | THRILL | 0.83× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Weight loss (Fitness And wellness). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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