A data profile of the people who buy, follow and care about Weight loss (Fitness And wellness) in Switzerland — modelled from more than twelve digital signal sources. Weight loss (Fitness And wellness) has an estimated audience of 958,623 people in Switzerland.
Weight loss (Fitness And wellness) has an estimated audience of 958,623 people in Switzerland. 72.1% are female, 27.9% are male, average age 40.7. Top brand affinities: Aldi, Local food, Hornbach, Do it yourself (DIY), Real property.
Top brand affinities include Aldi, Local food, Hornbach, with strongest over-indexing on Aldi (1.61× the country average).
Demographically, the Weight loss (Fitness And wellness) audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Healthy Lifestyle, Travelling.
The typical Weight loss (Fitness And wellness) fan in Switzerland is more female, around 40.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Aldi.
The key figures that characterise the Weight loss (Fitness And wellness) profile in Switzerland.
72.1% are female, 27.9% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 40.7 |
| Estimated audience size | 958,623 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 19% |
of the worldwide Weight loss (Fitness And wellness) audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Weight loss (Fitness And wellness) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natural foods | Food & Beverages | 2.72× | ||
| 02 | High-intensity interval training | Sports | 2.70× | ||
| 03 | Local food | Food & Beverages | 2.09× | ||
| 04 | Real property | Home & Garden | 2.06× | ||
| 05 | Musical theatre | Movies & TV | 1.97× | ||
| 06 | Natural skin care | Beauty & Wellness | 1.95× | ||
| 07 | Primark | Shopping | 1.95× | ||
| 08 | Meat | Food & Beverages | 1.87× | ||
| 09 | Dinner | Food & Beverages | 1.87× | ||
| 10 | Breakfast | Food & Beverages | 1.87× | ||
| 11 | Zara | Shopping | 1.71× | ||
| 12 | Digital photography | Business & Career | 1.66× | ||
| 13 | Aldi | Shopping | 1.61× | ||
| 14 | Travel photography | Technology & Electronics | 1.61× | ||
| 15 | Hornbach | Shopping | 1.59× | ||
| 16 | Lingerie | Fashion & Accessoires | 1.58× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.57× | ||
| 18 | Drop shipping | Shopping | 1.54× | ||
| 19 | Organic food | Food & Beverages | 1.52× | ||
| 20 | Swimming pool | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.35× | |
| Travelling | THRILL | 1.30× | |
| Indulgence | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Price Sensitivity | PREMIUM | 0.97× | |
| Social Media Usage | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Weight loss (Fitness And wellness). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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