A data profile of the people who buy, follow and care about Musical theatre in Switzerland — modelled from more than twelve digital signal sources. Musical theatre has an estimated audience of 899,250 people in Switzerland.
The average Musical theatre fan in Switzerland is 42.5 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.
Top brand affinities include Music, Live events, Europe, with strongest over-indexing on Music (1.97× the country average).
Demographically, the Musical theatre audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Price Sensitivity, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Musical theatre fan in Switzerland is more female, around 42.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Music.
The key figures that characterise the Musical theatre profile in Switzerland.
57.0% are female, 43.0% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 42.5 |
| Estimated audience size | 899,250 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Musical theatre audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 5.6% |
| United Kingdom | 5.2% |
Where the Musical theatre audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aargau | ~80K | 1.48× | |
| 02 | Canton of St. Gallen | ~60K | 1.38× | |
| 03 | Canton of Zürich | ~200K | 1.34× | |
| 04 | Canton of Bern | ~100K | 1.32× | |
| 05 | Luzern | ~50K | 1.29× | |
| 06 | Thurgau | ~30K | 1.27× | |
| 07 | Solothurn | ~30K | 1.21× | |
| 08 | Canton of Zug | ~10K | 1.19× | |
| 09 | Schwyz | ~20K | 1.18× | |
| 10 | Basel-Landschaft | ~20K | 1.14× | |
| 11 | Graubünden | ~20K | 1.09× | |
| 12 | Basel-City | ~40K | 1.07× | |
| 13 | Appenzell Innerrhoden | ~1K | 1.00× | |
| 14 | Schaffhausen | ~7K | 0.99× | |
| 15 | Appenzell Ausserrhoden | ~4K | 0.98× | |
| 16 | Canton of Nidwalden | ~3K | 0.98× | |
| 17 | Canton of Glarus | ~3K | 0.97× | |
| 18 | Uri | ~3K | 0.97× | |
| 19 | Canton of Obwalden | ~3K | 0.96× | |
| 20 | Jura | ~6K | 0.94× | |
| 21 | Ticino | ~30K | 0.93× | |
| 22 | Neuchatel | ~20K | 0.92× | |
| 23 | Fribourg | ~30K | 0.86× | |
| 24 | Valais | ~30K | 0.84× | |
| 25 | Canton of Geneva | ~50K | 0.76× | |
| 26 | Vaud | ~60K | 0.69× |
The strongest cross-interests of the Musical theatre audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gift shop | Home & Garden | 3.11× | ||
| 02 | Music | Business & Career | 1.97× | ||
| 03 | Recipes | Food & Beverages | 1.87× | ||
| 04 | Cuisine | Food & Beverages | 1.83× | ||
| 05 | Cooking | Food & Beverages | 1.73× | ||
| 06 | Live events | Music & Radio | 1.72× | ||
| 07 | Culture | Literature | 1.69× | ||
| 08 | Garden | Home & Garden | 1.67× | ||
| 09 | Europe | Travel & Leisure | 1.66× | ||
| 10 | Personal finance | Business & Career | 1.66× | ||
| 11 | Italian language | Politics & Society | 1.65× | ||
| 12 | Games | Games | 1.60× | ||
| 13 | Central Europe | Travel & Leisure | 1.59× | ||
| 14 | Western Europe | Travel & Leisure | 1.59× | ||
| 15 | Discount stores | Shopping | 1.57× | ||
| 16 | French language | Politics & Society | 1.56× | ||
| 17 | Design | Home & Garden | 1.54× | ||
| 18 | German language | Politics & Society | 1.54× | ||
| 19 | Family and relationships | Kids & Family | 1.52× | ||
| 20 | Pets | Pets & Animals | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.44× | |
| Urban Lifestyle | OPEN | 1.17× | |
| Sustainability | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.50× | |
| Healthy Lifestyle | BALANCE | 0.51× | |
| Patriotism | CONSERVATISM | 0.59× |
Musical theatre has an estimated audience of 899,250 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
57.0% of Musical theatre fans are female, 43.0% are male, with an average age of 42.5 years.
Musical theatre fans show strongest brand affinity for Music (1.97×), Live events (1.72×), and Europe (1.66×) over the country average.
Musical theatre fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Canton of Bern (reach ~100K), and Aargau (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Musical theatre itself, the audience over-indexes on Live events (1.72×), Europe (1.66×), Design (1.54×), and Cuisine (1.83×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Musical theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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