Rascasse Audience Intelligence

Music Audience in Switzerland

A data profile of the people who buy, follow and care about Music in Switzerland — modelled from more than twelve digital signal sources. Music has an estimated audience of 5,054,788 people in Switzerland.

#1among Field of study in Switzerland
#6among Topic in Switzerland
#3in Business & Career

The average Music fan in Switzerland is 40.9 years old, balanced, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Music profile in Switzerland.

Audience size
5.1M
in Switzerland
Gender
51.5%♀
48.5% male
Age
40.9
average years
Country rank
#22
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Music fans

51.5% are female, 48.5% are male, average age 40.9.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Music audience in Switzerland
MetricValue
Female51.5%
Male48.5%
Average age40.9
Estimated audience size5,054,788
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Music audience in Switzerland
Age bracketShare%
16-1915%
20-2919%
30-3920%
40-4922%
50+24%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Music audience comes from Switzerland.

Worldwide audience distribution share by country for Music
CountryShare
United States23.1%
Japan7.1%
India5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Music audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Music fans by region: top regions in Switzerland
#RegionReachAffinity×
01Solothurn~200K1.73×
02Luzern~300K1.66×
03Canton of St. Gallen~300K1.65×
04Canton of Bern~700K1.60×
05Schwyz~100K1.60×
06Thurgau~200K1.58×
07Aargau~400K1.55×
08Canton of Zürich~1M1.38×
09Graubünden~200K1.35×
10Canton of Geneva~400K1.26×
11Basel-Landschaft~100K1.25×
12Vaud~500K1.10×
13Canton of Zug~70K1.08×
14Appenzell Ausserrhoden~20K1.04×
15Canton of Obwalden~20K1.01×
16Canton of Nidwalden~20K0.98×
17Neuchatel~100K0.96×
18Valais~200K0.91×
19Basel-City~200K0.91×
20Schaffhausen~40K0.88×
21Uri~10K0.86×
22Fribourg~200K0.84×
23Canton of Glarus~20K0.83×
24Appenzell Innerrhoden~5K0.79×
25Jura~30K0.76×
26Ticino~100K0.59×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Switzerland

See Music audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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