A data profile of the people who buy, follow and care about Education in Switzerland — modelled from more than twelve digital signal sources. Education has an estimated audience of 2,247,366 people in Switzerland.
The average Education fan in Switzerland is 41.7 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Migros, Google, Switzerland, with strongest over-indexing on Migros (1.6× the country average).
Demographically, the Education audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Education fan in Switzerland is more female, around 41.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Migros.
The key figures that characterise the Education profile in Switzerland.
56.2% are female, 43.8% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 41.7 |
| Estimated audience size | 2,247,366 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Education audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 24.7% |
| India | 6.7% |
| Brazil | 6.0% |
Where the Education audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~500K | 1.44× | |
| 02 | Canton of Bern | ~300K | 1.37× | |
| 03 | Canton of Geneva | ~200K | 1.24× | |
| 04 | Aargau | ~200K | 1.24× | |
| 05 | Canton of St. Gallen | ~100K | 1.24× | |
| 06 | Luzern | ~100K | 1.19× | |
| 07 | Vaud | ~300K | 1.18× | |
| 08 | Basel-City | ~100K | 1.17× | |
| 09 | Jura | ~20K | 1.12× | |
| 10 | Appenzell Innerrhoden | ~3K | 1.12× | |
| 11 | Thurgau | ~60K | 1.08× | |
| 12 | Basel-Landschaft | ~60K | 1.08× | |
| 13 | Solothurn | ~60K | 1.06× | |
| 14 | Schwyz | ~30K | 1.01× | |
| 15 | Uri | ~8K | 1.01× | |
| 16 | Canton of Obwalden | ~9K | 1.00× | |
| 17 | Canton of Glarus | ~8K | 1.00× | |
| 18 | Canton of Zug | ~30K | 0.99× | |
| 19 | Canton of Nidwalden | ~9K | 0.99× | |
| 20 | Graubünden | ~50K | 0.98× | |
| 21 | Schaffhausen | ~20K | 0.98× | |
| 22 | Appenzell Ausserrhoden | ~10K | 0.98× | |
| 23 | Valais | ~80K | 0.93× | |
| 24 | Fribourg | ~70K | 0.92× | |
| 25 | Neuchatel | ~40K | 0.92× | |
| 26 | Ticino | ~60K | 0.69× |
The strongest cross-interests of the Education audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Western Europe | Travel & Leisure | 1.86× | ||
| 02 | Italian language | Politics & Society | 1.84× | ||
| 03 | Central Europe | Travel & Leisure | 1.84× | ||
| 04 | Bern | Travel & Leisure | 1.83× | ||
| 05 | Culture | Literature | 1.83× | ||
| 06 | French language | Politics & Society | 1.77× | ||
| 07 | Switzerland | Travel & Leisure | 1.74× | ||
| 08 | German language | Politics & Society | 1.73× | ||
| 09 | Internet & Social Media | 1.72× | |||
| 10 | Internet & Social Media | 1.70× | |||
| 11 | Europe | Travel & Leisure | 1.69× | ||
| 12 | Hotels | Travel & Leisure | 1.65× | ||
| 13 | Personal finance | Business & Career | 1.64× | ||
| 14 | Zürich | Travel & Leisure | 1.61× | ||
| 15 | Migros | Shopping | 1.60× | ||
| 16 | Politics and social issues | Politics & Society | 1.60× | ||
| 17 | UBS | Business & Career | 1.59× | ||
| 18 | Consumer electronics | Technology & Electronics | 1.57× | ||
| 19 | IKEA | Home & Garden | 1.56× | ||
| 20 | YouTube | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.50× | |
| Sustainability | BALANCE | 1.39× | |
| Price Sensitivity | PREMIUM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Early Adopter Mentality | POWER | 0.57× | |
| Design Affinity | PREMIUM | 0.74× |
Education has an estimated audience of 2,247,366 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
56.2% of Education fans are female, 43.8% are male, with an average age of 41.7 years.
Education fans show strongest brand affinity for Migros (1.6×), Google (1.72×), and Switzerland (1.74×) over the country average.
Education fans in Switzerland are most concentrated in Canton of Zürich (reach ~500K), Canton of Bern (reach ~300K), and Vaud (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Education itself, the audience over-indexes on Google (1.72×), Switzerland (1.74×), YouTube (1.53×), and IKEA (1.56×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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