A data profile of the people who buy, follow and care about Europe in Switzerland — modelled from more than twelve digital signal sources. Europe has an estimated audience of 3,871,426 people in Switzerland.
Europe has an estimated audience of 3,871,426 people in Switzerland. 53.5% are female, 46.5% are male, average age 42.9. Top brand affinities: Pets, Social media, Education, Current events, Spas.
Top brand affinities include Pets, Social media, Education, with strongest over-indexing on Pets (1.57× the country average).
Demographically, the Europe audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
The typical Europe fan in Switzerland is balanced, around 42.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pets.
The key figures that characterise the Europe profile in Switzerland.
53.5% are female, 46.5% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 42.9 |
| Estimated audience size | 3,871,426 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Europe audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 10.1% |
| Italy | 7.6% |
| Germany | 7.5% |
The strongest cross-interests of the Europe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Innovation | Business & Career | 1.88× | ||
| 02 | Real property | Home & Garden | 1.88× | ||
| 03 | Travel website | Travel & Leisure | 1.88× | ||
| 04 | Subscription business model | Shopping | 1.88× | ||
| 05 | Fashion show | Fashion & Accessoires | 1.70× | ||
| 06 | Education | Business & Career | 1.69× | ||
| 07 | Sportswear (activewear) | Fashion & Accessoires | 1.69× | ||
| 08 | Self-esteem | Health | 1.69× | ||
| 09 | Social media | Business & Career | 1.68× | ||
| 10 | Spas | Beauty & Wellness | 1.66× | ||
| 11 | Sunglasses | Fashion & Accessoires | 1.66× | ||
| 12 | Musical theatre | Movies & TV | 1.66× | ||
| 13 | Greece | Travel & Leisure | 1.65× | ||
| 14 | Contemporary R&B | Music & Radio | 1.64× | ||
| 15 | Lodging | Travel & Leisure | 1.63× | ||
| 16 | Instant messaging | Internet & Social Media | 1.59× | ||
| 17 | Current events | Arts & Culture | 1.58× | ||
| 18 | Pets | Pets & Animals | 1.57× | ||
| 19 | Flower | Home & Garden | 1.57× | ||
| 20 | Investment banking | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.66× | |
| Convenience Orientation | PREMIUM | 1.49× | |
| Indulgence | JOY | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.95× | |
| Creativity | OPEN | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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