A data profile of the people who buy, follow and care about Europe in Ireland — modelled from more than twelve digital signal sources. Europe has an estimated audience of 1,387,464 people in Ireland.
Europe has an estimated audience of 1,387,464 people in Ireland. 57.9% are female, 42.1% are male, average age 42.4. Top brand affinities: Hair dryer, Hair straightening, Malta, Jewellery store, Tenerife.
Top brand affinities include Hair dryer, Hair straightening, Malta, with strongest over-indexing on Hair dryer (1.67× the country average).
Demographically, the Europe audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Europe fan in Ireland is more female, around 42.4 years old, with strong Indulgence tendencies and a notable affinity for Hair dryer.
The key figures that characterise the Europe profile in Ireland.
57.9% are female, 42.1% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 42.4 |
| Estimated audience size | 1,387,464 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Europe audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 10.1% |
| Italy | 7.6% |
| Germany | 7.5% |
The strongest cross-interests of the Europe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | El Corte Inglés | Shopping | 2.52× | ||
| 02 | Malta | Travel & Leisure | 2.42× | ||
| 03 | HydraFacial | Beauty & Wellness | 2.40× | ||
| 04 | Kendall Jenner | Fashion & Accessoires | 1.98× | ||
| 05 | Khloé Kardashian | Movies & TV | 1.93× | ||
| 06 | Kérastase | Beauty & Wellness | 1.89× | ||
| 07 | Maje | Shopping | 1.82× | ||
| 08 | Hair dryer | Beauty & Wellness | 1.67× | ||
| 09 | Hair straightening | Beauty & Wellness | 1.67× | ||
| 10 | Parental leave | Kids & Family | 1.60× | ||
| 11 | Baby monitor | Kids & Family | 1.58× | ||
| 12 | Majorca | Travel & Leisure | 1.57× | ||
| 13 | Madrid | Travel & Leisure | 1.55× | ||
| 14 | Vera Wang | Fashion & Accessoires | 1.55× | ||
| 15 | Kate Spade | Fashion & Accessoires | 1.54× | ||
| 16 | Jewellery store | Fashion & Accessoires | 1.53× | ||
| 17 | New Look | Fashion & Accessoires | 1.53× | ||
| 18 | Stockholm | Travel & Leisure | 1.52× | ||
| 19 | Tenerife | Travel & Leisure | 1.50× | ||
| 20 | Kourtney Kardashian | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.31× | |
| Career Orientation | POWER | 1.31× | |
| Quality Awareness | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.78× | |
| Need for Security | CONSERVATISM | 0.80× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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