A data profile of the people who buy, follow and care about Lodging in Switzerland — modelled from more than twelve digital signal sources. Lodging has an estimated audience of 1,224,566 people in Switzerland.
The average Lodging fan in Switzerland is 46.3 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Coop, Refrigerator, EasyJet, with strongest over-indexing on Coop (1.61× the country average).
Demographically, the Lodging audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Price Sensitivity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 23 regions tracked by Rascasse.
The typical Lodging fan in Switzerland is more female, around 46.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Coop.
The key figures that characterise the Lodging profile in Switzerland.
59.8% are female, 40.2% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 46.3 |
| Estimated audience size | 1,224,566 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 13% | |
| 30-39 | 22% | |
| 40-49 | 29% | |
| 50+ | 32% |
of the worldwide Lodging audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.0% |
| United Kingdom | 6.8% |
| Italy | 6.7% |
Where the Lodging audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Obwalden | ~6K | 1.33× | |
| 02 | Canton of Glarus | ~6K | 1.30× | |
| 03 | Appenzell Ausserrhoden | ~7K | 1.23× | |
| 04 | Schwyz | ~20K | 1.15× | |
| 05 | Uri | ~5K | 1.15× | |
| 06 | Schaffhausen | ~10K | 1.10× | |
| 07 | Canton of Zug | ~20K | 1.04× | |
| 08 | Graubünden | ~30K | 1.00× | |
| 09 | Valais | ~50K | 0.99× | |
| 10 | Neuchatel | ~20K | 0.98× | |
| 11 | Solothurn | ~30K | 0.94× | |
| 12 | Basel-Landschaft | ~30K | 0.94× | |
| 13 | Thurgau | ~30K | 0.93× | |
| 14 | Fribourg | ~40K | 0.92× | |
| 15 | Basel-City | ~40K | 0.91× | |
| 16 | Canton of Zürich | ~200K | 0.90× | |
| 17 | Luzern | ~50K | 0.88× | |
| 18 | Canton of Geneva | ~70K | 0.87× | |
| 19 | Canton of St. Gallen | ~50K | 0.87× | |
| 20 | Ticino | ~40K | 0.87× | |
| 21 | Aargau | ~60K | 0.84× | |
| 22 | Vaud | ~100K | 0.81× | |
| 23 | Canton of Bern | ~100K | 0.79× |
The strongest cross-interests of the Lodging audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Refrigerator | Home & Garden | 4.57× | ||
| 02 | Employment | Business & Career | 2.77× | ||
| 03 | Kitchen | Home & Garden | 2.43× | ||
| 04 | Hotels | Travel & Leisure | 2.26× | ||
| 05 | Central Europe | Travel & Leisure | 1.99× | ||
| 06 | Western Europe | Travel & Leisure | 1.99× | ||
| 07 | EasyJet | Travel & Leisure | 1.97× | ||
| 08 | German language | Politics & Society | 1.93× | ||
| 09 | French language | Politics & Society | 1.93× | ||
| 10 | Business | Business & Career | 1.84× | ||
| 11 | Swiss International Air Lines | Travel & Leisure | 1.82× | ||
| 12 | Family | Kids & Family | 1.78× | ||
| 13 | Italian language | Politics & Society | 1.72× | ||
| 14 | Beauty | Beauty & Wellness | 1.64× | ||
| 15 | Coop | Food & Beverages | 1.61× | ||
| 16 | Design | Home & Garden | 1.60× | ||
| 17 | Shopping | Shopping | 1.58× | ||
| 18 | Internet & Social Media | 1.55× | |||
| 19 | Internet & Social Media | 1.55× | |||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 3.23× | |
| Sustainability | BALANCE | 1.95× | |
| Urban Lifestyle | OPEN | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Social Media Usage | JOY | 1.01× | |
| Healthy Lifestyle | BALANCE | 1.02× |
Lodging has an estimated audience of 1,224,566 people in Switzerland, concentrated in Canton of Zürich and Vaud.
59.8% of Lodging fans are female, 40.2% are male, with an average age of 46.3 years.
Lodging fans show strongest brand affinity for Coop (1.61×), Refrigerator (4.57×), and EasyJet (1.97×) over the country average.
Lodging fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Vaud (reach ~100K), and Canton of Bern (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Lodging itself, the audience over-indexes on Refrigerator (4.57×), EasyJet (1.97×), Instagram (1.55×), and Hotels (2.26×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Lodging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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