A data profile of the people who buy, follow and care about Lakes in Switzerland — modelled from more than twelve digital signal sources. Lakes has an estimated audience of 1,383,549 people in Switzerland.
Lakes has an estimated audience of 1,383,549 people in Switzerland. 51.0% are female, 49.0% are male, average age 42.5. Top brand affinities: Hornbach, Pets, Spas, Aldi, Mobile phones.
Top brand affinities include Hornbach, Pets, Spas, with strongest over-indexing on Hornbach (2.11× the country average).
Demographically, the Lakes audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Indulgence, Community Orientation.
The typical Lakes fan in Switzerland is balanced, around 42.5 years old, with strong Indulgence tendencies and a notable affinity for Hornbach.
The key figures that characterise the Lakes profile in Switzerland.
51.0% are female, 49.0% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 42.5 |
| Estimated audience size | 1,383,549 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Lakes audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 9.6% |
| Italy | 5.2% |
The strongest cross-interests of the Lakes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shih Tzu | Pets & Animals | 2.45× | ||
| 02 | Poodle | Pets & Animals | 2.32× | ||
| 03 | Charity and causes | Business & Career | 2.31× | ||
| 04 | Real property | Home & Garden | 2.29× | ||
| 05 | Ecotourism | Business & Career | 2.26× | ||
| 06 | Car rentals | Cars & Mobility | 2.12× | ||
| 07 | Hornbach | Shopping | 2.11× | ||
| 08 | Sportswear (activewear) | Fashion & Accessoires | 2.03× | ||
| 09 | Travel website | Travel & Leisure | 1.99× | ||
| 10 | Electronics | Technology & Electronics | 1.91× | ||
| 11 | Festival | Music & Radio | 1.89× | ||
| 12 | Spas | Beauty & Wellness | 1.88× | ||
| 13 | Wikipedia | Internet & Social Media | 1.83× | ||
| 14 | Electronic funds transfer | Business & Career | 1.79× | ||
| 15 | Mobile game | Games | 1.72× | ||
| 16 | Flower | Home & Garden | 1.64× | ||
| 17 | Aldi | Shopping | 1.63× | ||
| 18 | Mobile phones | Technology & Electronics | 1.61× | ||
| 19 | Education | Business & Career | 1.58× | ||
| 20 | Pets | Pets & Animals | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.72× | |
| Community Orientation | OPEN | 1.70× | |
| Travelling | THRILL | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.88× | |
| Extroversion | THRILL | 0.90× | |
| Mindfulness | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Lakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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