A data profile of the people who buy, follow and care about Lakes in Colombia — modelled from more than twelve digital signal sources. Lakes has an estimated audience of 2,586,353 people in Colombia.
Lakes has an estimated audience of 2,586,353 people in Colombia. 55.9% are female, 44.1% are male, average age 36.3. Top brand affinities: Car rentals, Retail banking, Bank account, Projectors, Electric motorcycles and scooters.
Top brand affinities include Car rentals, Retail banking, Bank account, with strongest over-indexing on Car rentals (1.65× the country average).
Demographically, the Lakes audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Career Orientation, Travelling.
The typical Lakes fan in Colombia is more female, around 36.3 years old, with strong Career Orientation tendencies and a notable affinity for Car rentals.
The key figures that characterise the Lakes profile in Colombia.
55.9% are female, 44.1% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 36.3 |
| Estimated audience size | 2,586,353 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Lakes audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 9.6% |
| Italy | 5.2% |
The strongest cross-interests of the Lakes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | EasyJet | Travel & Leisure | 2.52× | ||
| 02 | Amazon Music | Music & Radio | 2.11× | ||
| 03 | Projectors | Technology & Electronics | 2.02× | ||
| 04 | Electric motorcycles and scooters | Cars & Mobility | 1.78× | ||
| 05 | Retail banking | Business & Career | 1.71× | ||
| 06 | American Airlines | Travel & Leisure | 1.69× | ||
| 07 | Livestream | Technology & Electronics | 1.69× | ||
| 08 | Car rentals | Cars & Mobility | 1.65× | ||
| 09 | Dyson | Home & Garden | 1.65× | ||
| 10 | Malt whisky | Food & Beverages | 1.62× | ||
| 11 | Bank account | Business & Career | 1.61× | ||
| 12 | Travel insurance | Travel & Leisure | 1.61× | ||
| 13 | Hostel | Travel & Leisure | 1.61× | ||
| 14 | Snorkeling | Sports | 1.59× | ||
| 15 | Jet ski | Sports | 1.59× | ||
| 16 | Motorboat | Cars & Mobility | 1.56× | ||
| 17 | Skyscanner | Travel & Leisure | 1.55× | ||
| 18 | Laundry detergent | Home & Garden | 1.55× | ||
| 19 | Air France | Travel & Leisure | 1.54× | ||
| 20 | Boutique hotel | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.34× | |
| Travelling | THRILL | 1.30× | |
| Quality Awareness | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.66× | |
| Social Media Usage | JOY | 0.75× | |
| Creativity | OPEN | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Lakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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