A data profile of the people who buy, follow and care about Car rentals in Colombia — modelled from more than twelve digital signal sources. Car rentals has an estimated audience of 2,438,322 people in Colombia.
Car rentals has an estimated audience of 2,438,322 people in Colombia. 51.4% are female, 48.6% are male, average age 37.6. Top brand affinities: Cruises, Air travel, Hybrids, Airbnb, Banco de Bogotá.
Top brand affinities include Cruises, Air travel, Hybrids, with strongest over-indexing on Cruises (2.18× the country average).
Demographically, the Car rentals audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Individualism, Creativity.
The typical Car rentals fan in Colombia is balanced, around 37.6 years old, with strong Individualism tendencies and a notable affinity for Cruises.
The key figures that characterise the Car rentals profile in Colombia.
51.4% are female, 48.6% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 37.6 |
| Estimated audience size | 2,438,322 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Car rentals audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 11.8% |
| Japan | 6.9% |
| Italy | 4.9% |
The strongest cross-interests of the Car rentals audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | RVs | Cars & Mobility | 2.39× | ||
| 02 | Travel insurance | Travel & Leisure | 2.39× | ||
| 03 | Minivans | Cars & Mobility | 2.37× | ||
| 04 | Hybrids | Cars & Mobility | 2.33× | ||
| 05 | Cruises | Travel & Leisure | 2.18× | ||
| 06 | GPS devices | Technology & Electronics | 2.03× | ||
| 07 | Copa Airlines | Travel & Leisure | 1.95× | ||
| 08 | Retail banking | Business & Career | 1.91× | ||
| 09 | Investment banking | Business & Career | 1.70× | ||
| 10 | Lakes | Travel & Leisure | 1.65× | ||
| 11 | Online banking | Business & Career | 1.64× | ||
| 12 | Air travel | Travel & Leisure | 1.59× | ||
| 13 | Charity and causes | Business & Career | 1.57× | ||
| 14 | Banco de Bogotá | Business & Career | 1.56× | ||
| 15 | TripAdvisor | Travel & Leisure | 1.56× | ||
| 16 | Ecotourism | Business & Career | 1.54× | ||
| 17 | Mortgage loans | Business & Career | 1.53× | ||
| 18 | Airbnb | Travel & Leisure | 1.51× | ||
| 19 | Business marketing | Business & Career | 1.51× | ||
| 20 | Renault | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.18× | |
| Creativity | OPEN | 1.11× | |
| Indulgence | JOY | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.89× | |
| Career Orientation | POWER | 0.89× | |
| Indulgence | JOY | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Car rentals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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