A data profile of the people who buy, follow and care about Renault in Colombia — modelled from more than twelve digital signal sources. Renault has an estimated audience of 2,230,460 people in Colombia.
Renault has an estimated audience of 2,230,460 people in Colombia. 32.3% are female, 67.7% are male, average age 40.4. Top brand affinities: Nissan, CAC 40, Suzuki, SUVs, Kia Motors.
Top brand affinities include Nissan, CAC 40, Suzuki, with strongest over-indexing on Nissan (2.8× the country average).
Demographically, the Renault audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Renault fan in Colombia is more male, around 40.4 years old, with strong Career Orientation tendencies and a notable affinity for Nissan.
The key figures that characterise the Renault profile in Colombia.
32.3% are female, 67.7% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 40.4 |
| Estimated audience size | 2,230,460 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 21% |
The strongest cross-interests of the Renault audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dacia Logan | Cars & Mobility | 4.20× | ||
| 02 | CAC 40 | Business & Career | 2.83× | ||
| 03 | Nissan | Cars & Mobility | 2.80× | ||
| 04 | Chevrolet Onix | Cars & Mobility | 2.51× | ||
| 05 | Itaú Unibanco | Business & Career | 2.40× | ||
| 06 | Hyundai | Cars & Mobility | 2.09× | ||
| 07 | Peugeot | Cars & Mobility | 2.08× | ||
| 08 | Citroën | Cars & Mobility | 2.07× | ||
| 09 | General Motors | Cars & Mobility | 2.06× | ||
| 10 | Volkswagen | Cars & Mobility | 2.00× | ||
| 11 | Kia Motors | Cars & Mobility | 1.92× | ||
| 12 | Chevrolet | Cars & Mobility | 1.92× | ||
| 13 | Mazda | Cars & Mobility | 1.86× | ||
| 14 | Banco Falabella | Business & Career | 1.79× | ||
| 15 | Suzuki | Cars & Mobility | 1.69× | ||
| 16 | Western Union | Business & Career | 1.60× | ||
| 17 | Honda | Cars & Mobility | 1.58× | ||
| 18 | SUVs | Cars & Mobility | 1.56× | ||
| 19 | Toyota | Cars & Mobility | 1.55× | ||
| 20 | Trucks | Cars & Mobility | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.55× | |
| Risk Appetite | THRILL | 0.93× | |
| Creativity | OPEN | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.48× | |
| Individualism | JOY | 0.64× | |
| Indulgence | JOY | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Renault. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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