A data profile of the people who buy, follow and care about Ecotourism in Colombia — modelled from more than twelve digital signal sources. Ecotourism has an estimated audience of 2,443,951 people in Colombia.
Ecotourism has an estimated audience of 2,443,951 people in Colombia. 54.4% are female, 45.6% are male, average age 36.7. Top brand affinities: Child care, Swimsuit, Playa del Carmen, Jumbo (supermarket), Facial.
Top brand affinities include Child care, Swimsuit, Playa del Carmen, with strongest over-indexing on Child care (1.55× the country average).
Demographically, the Ecotourism audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Creativity, Patriotism.
The typical Ecotourism fan in Colombia is balanced, around 36.7 years old, with strong Creativity tendencies and a notable affinity for Child care.
The key figures that characterise the Ecotourism profile in Colombia.
54.4% are female, 45.6% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 36.7 |
| Estimated audience size | 2,443,951 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Ecotourism audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 10.3% |
| Japan | 8.9% |
| Italy | 5.5% |
The strongest cross-interests of the Ecotourism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bikini Beach | Movies & TV | 2.44× | ||
| 02 | Playa del Carmen | Travel & Leisure | 1.86× | ||
| 03 | Brassiere | Food & Beverages | 1.69× | ||
| 04 | Party dress | Fashion & Accessoires | 1.68× | ||
| 05 | Panties | Fashion & Accessoires | 1.67× | ||
| 06 | Wedding dress | Fashion & Accessoires | 1.63× | ||
| 07 | Facial | Beauty & Wellness | 1.61× | ||
| 08 | Eyelash extensions | Beauty & Wellness | 1.61× | ||
| 09 | Lace | Fashion & Accessoires | 1.60× | ||
| 10 | Swimsuit | Fashion & Accessoires | 1.59× | ||
| 11 | Exfoliation (cosmetology) | Beauty & Wellness | 1.59× | ||
| 12 | Child care | Kids & Family | 1.55× | ||
| 13 | Jumbo (supermarket) | Shopping | 1.54× | ||
| 14 | Hair iron | Beauty & Wellness | 1.54× | ||
| 15 | Nail polish | Beauty & Wellness | 1.53× | ||
| 16 | Leonisa | Fashion & Accessoires | 1.52× | ||
| 17 | Leggings | Fashion & Accessoires | 1.52× | ||
| 18 | Car rentals | Cars & Mobility | 1.51× | ||
| 19 | Riviera Maya | Travel & Leisure | 1.51× | ||
| 20 | Flower bouquet | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.21× | |
| Patriotism | CONSERVATISM | 1.15× | |
| Individualism | JOY | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.70× | |
| Risk Appetite | THRILL | 0.95× | |
| Indulgence | JOY | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Ecotourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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