A data profile of the people who buy, follow and care about Camping in Switzerland — modelled from more than twelve digital signal sources. Camping has an estimated audience of 2,124,431 people in Switzerland.
The average Camping fan in Switzerland is 44.0 years old, balanced, and lives primarily in Canton of Bern.
The audience is concentrated in Canton of Bern, Canton of Zürich, Vaud.
Top brand affinities include RVs, Patagonia, Campervan, with strongest over-indexing on RVs (1.54× the country average).
Demographically, the Camping audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Camping fan in Switzerland is balanced, around 44.0 years old, with strong Design Affinity tendencies and a notable affinity for RVs.
The key figures that characterise the Camping profile in Switzerland.
48.9% are female, 51.1% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 44.0 |
| Estimated audience size | 2,124,431 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Camping audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.4% |
| United Kingdom | 4.9% |
Where the Camping audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Bern | ~400K | 1.72× | |
| 02 | Luzern | ~100K | 1.47× | |
| 03 | Graubünden | ~70K | 1.41× | |
| 04 | Valais | ~100K | 1.31× | |
| 05 | Fribourg | ~90K | 1.23× | |
| 06 | Uri | ~9K | 1.23× | |
| 07 | Schwyz | ~40K | 1.20× | |
| 08 | Aargau | ~200K | 1.17× | |
| 09 | Canton of St. Gallen | ~100K | 1.16× | |
| 10 | Canton of Obwalden | ~9K | 1.11× | |
| 11 | Canton of Nidwalden | ~9K | 1.09× | |
| 12 | Thurgau | ~60K | 1.01× | |
| 13 | Canton of Zürich | ~300K | 0.97× | |
| 14 | Basel-Landschaft | ~50K | 0.96× | |
| 15 | Solothurn | ~50K | 0.92× | |
| 16 | Vaud | ~200K | 0.89× | |
| 17 | Neuchatel | ~40K | 0.89× | |
| 18 | Canton of Zug | ~20K | 0.87× | |
| 19 | Jura | ~10K | 0.79× | |
| 20 | Ticino | ~70K | 0.78× | |
| 21 | Basel-City | ~60K | 0.75× | |
| 22 | Appenzell Ausserrhoden | ~7K | 0.74× | |
| 23 | Schaffhausen | ~10K | 0.68× | |
| 24 | Canton of Geneva | ~90K | 0.60× | |
| 25 | Canton of Glarus | ~4K | 0.55× | |
| 26 | Appenzell Innerrhoden | ~1K | 0.54× |
The strongest cross-interests of the Camping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Campervan | Cars & Mobility | 1.95× | ||
| 02 | Campsite | Travel & Leisure | 1.89× | ||
| 03 | Patagonia | Fashion & Accessoires | 1.79× | ||
| 04 | Ueli Steck | Sports | 1.78× | ||
| 05 | Tent | Travel & Leisure | 1.77× | ||
| 06 | Campfire | Travel & Leisure | 1.72× | ||
| 07 | Overlanding | Travel & Leisure | 1.71× | ||
| 08 | Mobile home | Cars & Mobility | 1.69× | ||
| 09 | RV park | Cars & Mobility | 1.58× | ||
| 10 | Hiking equipment | Sports | 1.57× | ||
| 11 | Bouldering | Sports | 1.57× | ||
| 12 | Sport climbing | Sports | 1.55× | ||
| 13 | Laax | Travel & Leisure | 1.55× | ||
| 14 | RVs | Cars & Mobility | 1.54× | ||
| 15 | Road trip | Travel & Leisure | 1.53× | ||
| 16 | Volkswagen Transporter | Cars & Mobility | 1.53× | ||
| 17 | Wilderness | Travel & Leisure | 1.53× | ||
| 18 | Cyclo-cross | Sports | 1.52× | ||
| 19 | Alto Adige (newspaper) | News | 1.51× | ||
| 20 | Bernese Oberland | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.05× | |
| Price Sensitivity | PREMIUM | 1.00× | |
| Healthy Lifestyle | BALANCE | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.82× | |
| Patriotism | CONSERVATISM | 0.82× | |
| Sustainability | BALANCE | 0.89× |
Camping has an estimated audience of 2,124,431 people in Switzerland, concentrated in Canton of Bern and Canton of Zürich.
48.9% of Camping fans are female, 51.1% are male, with an average age of 44.0 years.
Camping fans show strongest brand affinity for RVs (1.54×), Patagonia (1.79×), and Campervan (1.95×) over the country average.
Camping fans in Switzerland are most concentrated in Canton of Bern (reach ~400K), Canton of Zürich (reach ~300K), and Vaud (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Camping itself, the audience over-indexes on Patagonia (1.79×), Campervan (1.95×), Campsite (1.89×), and Sport climbing (1.55×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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