A data profile of the people who buy, follow and care about Air travel in Switzerland — modelled from more than twelve digital signal sources. Air travel has an estimated audience of 1,248,169 people in Switzerland.
The average Air travel fan in Switzerland is 42.4 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include TripAdvisor, British Airways, Qatar Airways, with strongest over-indexing on TripAdvisor (1.52× the country average).
Demographically, the Air travel audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Price Sensitivity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 16 regions tracked by Rascasse.
The typical Air travel fan in Switzerland is balanced, around 42.4 years old, with strong Price Sensitivity tendencies and a notable affinity for TripAdvisor.
The key figures that characterise the Air travel profile in Switzerland.
53.0% are female, 47.0% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 42.4 |
| Estimated audience size | 1,248,169 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Air travel audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 6.3% |
| Brazil | 5.1% |
Where the Air travel audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schwyz | ~20K | 1.12× | |
| 02 | Graubünden | ~30K | 1.06× | |
| 03 | Solothurn | ~30K | 1.05× | |
| 04 | Thurgau | ~30K | 1.04× | |
| 05 | Basel-Landschaft | ~30K | 1.03× | |
| 06 | Basel-City | ~50K | 1.02× | |
| 07 | Fribourg | ~50K | 1.02× | |
| 08 | Valais | ~50K | 1.01× | |
| 09 | Canton of St. Gallen | ~60K | 0.98× | |
| 10 | Luzern | ~50K | 0.98× | |
| 11 | Ticino | ~50K | 0.98× | |
| 12 | Canton of Geneva | ~80K | 0.96× | |
| 13 | Aargau | ~70K | 0.96× | |
| 14 | Canton of Bern | ~100K | 0.93× | |
| 15 | Vaud | ~100K | 0.93× | |
| 16 | Canton of Zürich | ~200K | 0.86× |
The strongest cross-interests of the Air travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Etihad Airways | Travel & Leisure | 1.90× | ||
| 02 | British Airways | Travel & Leisure | 1.82× | ||
| 03 | EDreams | Travel & Leisure | 1.76× | ||
| 04 | Ctrip | Travel & Leisure | 1.62× | ||
| 05 | Singapore Airlines | Travel & Leisure | 1.61× | ||
| 06 | Qatar Airways | Travel & Leisure | 1.60× | ||
| 07 | KLM | Travel & Leisure | 1.55× | ||
| 08 | Zurich Airport | Travel & Leisure | 1.54× | ||
| 09 | TripAdvisor | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.98× | |
| Sustainability | BALANCE | 0.90× | |
| Travelling | THRILL | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.78× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Social Media Usage | JOY | 0.85× |
Air travel has an estimated audience of 1,248,169 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
53.0% of Air travel fans are female, 47.0% are male, with an average age of 42.4 years.
Air travel fans show strongest brand affinity for TripAdvisor (1.52×), British Airways (1.82×), and Qatar Airways (1.6×) over the country average.
Air travel fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Canton of Bern (reach ~100K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Air travel itself, the audience over-indexes on British Airways (1.82×), Qatar Airways (1.6×), EDreams (1.76×), and KLM (1.55×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Air travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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