A data profile of the people who buy, follow and care about Ski resort in Switzerland — modelled from more than twelve digital signal sources. Ski resort has an estimated audience of 1,448,297 people in Switzerland.
The average Ski resort fan in Switzerland is 41.9 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Backcountry skiing, Marco Odermatt, Google Maps, with strongest over-indexing on Backcountry skiing (5.39× the country average).
Demographically, the Ski resort audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Price Sensitivity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Ski resort fan in Switzerland is balanced, around 41.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Backcountry skiing.
The key figures that characterise the Ski resort profile in Switzerland.
47.8% are female, 52.2% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 41.9 |
| Estimated audience size | 1,448,297 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Ski resort audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 11.1% |
| Germany | 6.8% |
Where the Ski resort audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Graubünden | ~70K | 2.07× | |
| 02 | Valais | ~100K | 1.80× | |
| 03 | Canton of Geneva | ~100K | 1.48× | |
| 04 | Canton of Nidwalden | ~8K | 1.41× | |
| 05 | Canton of Zürich | ~300K | 1.29× | |
| 06 | Canton of Zug | ~20K | 1.18× | |
| 07 | Basel-City | ~70K | 1.17× | |
| 08 | Vaud | ~200K | 1.14× | |
| 09 | Canton of Bern | ~200K | 1.10× | |
| 10 | Schwyz | ~20K | 1.08× | |
| 11 | Canton of Obwalden | ~6K | 1.07× | |
| 12 | Uri | ~5K | 1.03× | |
| 13 | Appenzell Innerrhoden | ~2K | 0.99× | |
| 14 | Canton of St. Gallen | ~70K | 0.98× | |
| 15 | Canton of Glarus | ~5K | 0.97× | |
| 16 | Appenzell Ausserrhoden | ~6K | 0.94× | |
| 17 | Ticino | ~50K | 0.93× | |
| 18 | Jura | ~9K | 0.88× | |
| 19 | Luzern | ~50K | 0.87× | |
| 20 | Basel-Landschaft | ~30K | 0.87× | |
| 21 | Schaffhausen | ~10K | 0.86× | |
| 22 | Neuchatel | ~30K | 0.84× | |
| 23 | Aargau | ~70K | 0.78× | |
| 24 | Solothurn | ~30K | 0.78× | |
| 25 | Fribourg | ~40K | 0.77× | |
| 26 | Thurgau | ~30K | 0.77× |
The strongest cross-interests of the Ski resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Telemark skiing | Sports | 8.15× | ||
| 02 | Burton Snowboards | Sports | 6.75× | ||
| 03 | Ski touring | Sports | 5.53× | ||
| 04 | Backcountry skiing | Sports | 5.39× | ||
| 05 | Cross-country skiing | Sports | 4.84× | ||
| 06 | Freestyle skiing | Sports | 4.75× | ||
| 07 | Ski mountaineering | Sports | 4.58× | ||
| 08 | Alpine skiing | Sports | 3.31× | ||
| 09 | Franjo von Allmen | Sports | 3.29× | ||
| 10 | Winter sport | Sports | 3.15× | ||
| 11 | Marco Odermatt | Sports | 3.12× | ||
| 12 | FIS Alpine Ski World Cup | Sports | 3.07× | ||
| 13 | Tyrol (state) | Travel & Leisure | 3.07× | ||
| 14 | SRF Sport | Sports | 2.83× | ||
| 15 | Snowboard | Sports | 2.61× | ||
| 16 | Snow | Travel & Leisure | 2.36× | ||
| 17 | Schweizer Radio und Fernsehen | Movies & TV | 2.07× | ||
| 18 | Switzerland | Travel & Leisure | 1.81× | ||
| 19 | Google Maps | Internet & Social Media | 1.79× | ||
| 20 | Airbnb | Travel & Leisure | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.85× | |
| Travelling | THRILL | 1.30× | |
| Healthy Lifestyle | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| Early Adopter Mentality | POWER | 0.93× | |
| Need for Security | CONSERVATISM | 1.07× |
Ski resort has an estimated audience of 1,448,297 people in Switzerland, concentrated in Canton of Zürich and Vaud.
47.8% of Ski resort fans are female, 52.2% are male, with an average age of 41.9 years.
Ski resort fans show strongest brand affinity for Backcountry skiing (5.39×), Marco Odermatt (3.12×), and Google Maps (1.79×) over the country average.
Ski resort fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Vaud (reach ~200K), and Canton of Bern (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Ski resort itself, the audience over-indexes on Marco Odermatt (3.12×), Google Maps (1.79×), Alpine skiing (3.31×), and Ski mountaineering (4.58×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Ski resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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