A data profile of the people who buy, follow and care about Snow in Switzerland — modelled from more than twelve digital signal sources. Snow has an estimated audience of 1,453,827 people in Switzerland.
Snow has an estimated audience of 1,453,827 people in Switzerland. 48.6% are female, 51.4% are male, average age 41.6. Top brand affinities: Ski resort, Hornbach, Alpine skiing, Transfermarkt, FC Basel.
Top brand affinities include Ski resort, Hornbach, Alpine skiing, with strongest over-indexing on Ski resort (2.36× the country average).
Demographically, the Snow audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Design Affinity, Community Orientation.
The typical Snow fan in Switzerland is balanced, around 41.6 years old, with strong Design Affinity tendencies and a notable affinity for Ski resort.
The key figures that characterise the Snow profile in Switzerland.
48.6% are female, 51.4% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 41.6 |
| Estimated audience size | 1,453,827 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Snow audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 24.4% |
| Japan | 7.3% |
| Italy | 6.6% |
The strongest cross-interests of the Snow audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hiking boot | Fashion & Accessoires | 2.54× | ||
| 02 | Ski resort | Travel & Leisure | 2.36× | ||
| 03 | Transfermarkt | Sports | 2.29× | ||
| 04 | FIS Alpine Ski World Cup | Sports | 1.91× | ||
| 05 | Hornbach | Shopping | 1.88× | ||
| 06 | Alpine skiing | Sports | 1.88× | ||
| 07 | Wildlife photography | Technology & Electronics | 1.88× | ||
| 08 | Contemporary R&B | Music & Radio | 1.86× | ||
| 09 | Charity and causes | Business & Career | 1.79× | ||
| 10 | FC Basel | Sports | 1.77× | ||
| 11 | University | Business & Career | 1.75× | ||
| 12 | Tour de France | Sports | 1.72× | ||
| 13 | Festival | Music & Radio | 1.69× | ||
| 14 | Travel photography | Technology & Electronics | 1.69× | ||
| 15 | Electronics | Technology & Electronics | 1.67× | ||
| 16 | Digital photography | Business & Career | 1.67× | ||
| 17 | FC Bayern Munich | Sports | 1.66× | ||
| 18 | Bicycle | Cars & Mobility | 1.64× | ||
| 19 | Wikipedia | Internet & Social Media | 1.60× | ||
| 20 | Electronic funds transfer | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.46× | |
| Community Orientation | OPEN | 1.38× | |
| Travelling | THRILL | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Creativity | OPEN | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Snow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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