A data profile of the people who buy, follow and care about Snow in Sweden — modelled from more than twelve digital signal sources. Snow has an estimated audience of 1,495,874 people in Sweden.
Snow has an estimated audience of 1,495,874 people in Sweden. 52.6% are female, 47.4% are male, average age 44.1. Top brand affinities: Sveriges Television, Biltema, Hemnet, KappAhl, Gina Tricot.
Top brand affinities include Sveriges Television, Biltema, Hemnet, with strongest over-indexing on Sveriges Television (1.84× the country average).
Demographically, the Snow audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Extroversion, Travelling.
The typical Snow fan in Sweden is balanced, around 44.1 years old, with strong Extroversion tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the Snow profile in Sweden.
52.6% are female, 47.4% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 44.1 |
| Estimated audience size | 1,495,874 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Snow audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 24.4% |
| Japan | 7.3% |
| Italy | 6.6% |
The strongest cross-interests of the Snow audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.43× | ||
| 02 | Snowboarding | Sports | 2.65× | ||
| 03 | KappAhl | Fashion & Accessoires | 2.43× | ||
| 04 | Winery | Food & Beverages | 2.42× | ||
| 05 | Weaving | Fashion & Accessoires | 2.35× | ||
| 06 | Crochet | Home & Garden | 2.31× | ||
| 07 | Viral video | Internet & Social Media | 2.28× | ||
| 08 | True crime | Movies & TV | 2.27× | ||
| 09 | Alpine skiing | Sports | 2.19× | ||
| 10 | Flower | Home & Garden | 1.93× | ||
| 11 | Sveriges Television | Technology & Electronics | 1.84× | ||
| 12 | Ski resort | Travel & Leisure | 1.84× | ||
| 13 | Intersport | Shopping | 1.80× | ||
| 14 | Lindex | Fashion & Accessoires | 1.77× | ||
| 15 | Biltema | Business & Career | 1.69× | ||
| 16 | Hemnet | Home & Garden | 1.56× | ||
| 17 | Gina Tricot | Fashion & Accessoires | 1.56× | ||
| 18 | Science | Business & Career | 1.56× | ||
| 19 | Meat | Food & Beverages | 1.56× | ||
| 20 | Hobby | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.27× | |
| Travelling | THRILL | 1.27× | |
| Early Adopter Mentality | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.78× | |
| Spirituality | BALANCE | 0.91× | |
| Social Media Usage | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Snow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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