A data profile of the people who buy, follow and care about Snow in Canada — modelled from more than twelve digital signal sources. Snow has an estimated audience of 5,007,081 people in Canada.
The average Snow fan in Canada is 39.2 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Alpine skiing, Real property, Golf Channel, with strongest over-indexing on Alpine skiing (2.85× the country average).
Demographically, the Snow audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Quality Awareness, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Snow fan in Canada is more male, around 39.2 years old, with strong Quality Awareness tendencies and a notable affinity for Alpine skiing.
The key figures that characterise the Snow profile in Canada.
44.6% are female, 55.4% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 39.2 |
| Estimated audience size | 5,007,081 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Snow audience comes from Canada.
| Country | Share |
|---|---|
| United States | 24.4% |
| Japan | 7.3% |
| Italy | 6.6% |
Where the Snow audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3M | 1.33× | |
| 02 | Nova Scotia | ~200K | 1.23× | |
| 03 | British Columbia | ~900K | 1.16× | |
| 04 | New Brunswick | ~100K | 1.16× | |
| 05 | Saskatchewan | ~200K | 1.09× | |
| 06 | Alberta | ~600K | 0.99× | |
| 07 | Manitoba | ~200K | 0.93× | |
| 08 | Prince Edward Island | ~20K | 0.92× | |
| 09 | Newfoundland and Labrador | ~60K | 0.82× | |
| 10 | Quebec | ~600K | 0.51× |
The strongest cross-interests of the Snow audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIS Alpine Ski World Cup | Sports | 2.91× | ||
| 02 | Alpine skiing | Sports | 2.85× | ||
| 03 | Princess Polly | Fashion & Accessoires | 2.81× | ||
| 04 | Jake Paul | Internet & Social Media | 2.36× | ||
| 05 | X Games | Sports | 2.36× | ||
| 06 | Snowboarding | Sports | 2.21× | ||
| 07 | JD Sports | Shopping | 1.96× | ||
| 08 | Golf Channel | Sports | 1.86× | ||
| 09 | Motocross | Sports | 1.79× | ||
| 10 | Winter Olympic Games | Sports | 1.75× | ||
| 11 | Ski resort | Travel & Leisure | 1.72× | ||
| 12 | Arc'teryx | Fashion & Accessoires | 1.69× | ||
| 13 | Real property | Home & Garden | 1.60× | ||
| 14 | Patagonia | Fashion & Accessoires | 1.60× | ||
| 15 | Bath and Bodyworks | Shopping | 1.59× | ||
| 16 | Skateboarding | Sports | 1.58× | ||
| 17 | Dailymotion | Movies & TV | 1.57× | ||
| 18 | Blanket | Home & Garden | 1.56× | ||
| 19 | Sustainable energy | Home & Garden | 1.55× | ||
| 20 | Family car | Cars & Mobility | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.28× | |
| Sports Activity | POWER | 1.24× | |
| Sustainability | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.87× | |
| Mindfulness | BALANCE | 0.88× | |
| Community Orientation | OPEN | 0.90× |
Snow has an estimated audience of 5,007,081 people in Canada, concentrated in Ontario and British Columbia.
44.6% of Snow fans are female, 55.4% are male, with an average age of 39.2 years.
Snow fans show strongest brand affinity for Alpine skiing (2.85×), Real property (1.6×), and Golf Channel (1.86×) over the country average.
Snow fans in Canada are most concentrated in Ontario (reach ~3M), British Columbia (reach ~900K), and Alberta (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Snow itself, the audience over-indexes on Real property (1.6×), Golf Channel (1.86×), Ski resort (1.72×), and Snowboarding (2.21×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Snow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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