Snow Audience in Canada
Snow has an estimated audience of 5,007,081 people in Canada. 44.6% are female, 55.4% are male, average age 39.2. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Alpine skiing, Real property, Golf Channel, Ski resort, Snowboarding.
The average Snow fan in Canada is 39.2 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Alpine skiing, Real property, Golf Channel, with strongest over-indexing on Alpine skiing (2.85× the country average). Demographically, the Snow audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Quality Awareness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Snow fans
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 39.2 |
| Estimated audience size | 5,007,081 |
Audience persona
The typical Snow fan in Canada is more male, around 39.2 years old, with strong Quality Awareness tendencies and a notable affinity for Alpine skiing.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,795,087 | 1.33× |
| British Columbia | 872,662 | 1.16× |
| Alberta | 611,668 | 0.99× |
| Quebec | 608,299 | 0.51× |
| Nova Scotia | 184,328 | 1.23× |
| Manitoba | 174,584 | 0.93× |
| Saskatchewan | 172,892 | 1.09× |
| New Brunswick | 134,014 | 1.16× |
| Newfoundland and Labrador | 62,495 | 0.82× |
| Prince Edward Island | 22,667 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alpine skiing | 2.85× | Sports |
| Real property | 1.6× | Home & Garden |
| Golf Channel | 1.86× | Sports |
| Ski resort | 1.72× | Travel & Leisure |
| Snowboarding | 2.21× | Sports |
| Arc'teryx | 1.69× | Fashion & Accessoires |
| JD Sports | 1.96× | Shopping |
| Bath and Bodyworks | 1.59× | Shopping |
| Princess Polly | 2.81× | Fashion & Accessoires |
| Sustainable energy | 1.55× | Home & Garden |
| Jake Paul | 2.36× | Internet & Social Media |
| Patagonia | 1.6× | Fashion & Accessoires |
| Motocross | 1.79× | Sports |
| FIS Alpine Ski World Cup | 2.91× | Sports |
| Winter Olympic Games | 1.75× | Sports |
| Blanket | 1.56× | Home & Garden |
| X Games | 2.36× | Sports |
| Family car | 1.55× | Cars & Mobility |
| Skateboarding | 1.58× | Sports |
| Sustainable transport | 1.55× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.28 |
| Sports Activity | POWER | 1.24 |
| Sustainability | BALANCE | 1.2 |
| Indulgence | JOY | 1.2 |
| Family Orientation | CONSERVATISM | 1.15 |
| Extroversion | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| Japan | 7.3% |
| Italy | 6.6% |
See Snow audiences in other countries
More Travel & Leisure audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Snow have in Canada?
Snow has an estimated audience of 5,007,081 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Snow fans?
44.6% of Snow fans are female, 55.4% are male, with an average age of 39.2 years.
Which brands do Snow fans like most?
Snow fans show strongest brand affinity for Alpine skiing (2.85×), Real property (1.6×), and Golf Channel (1.86×) over the country average.
Where do Snow fans live in Canada?
Snow fans in Canada are most concentrated in Ontario (reach 2,795,087), British Columbia (reach 872,662), and Alberta (reach 611,668). These three regions account for the largest share of the active audience.
What other brands do Snow fans also like?
Beyond Snow itself, the audience over-indexes on Real property (1.6×), Golf Channel (1.86×), Ski resort (1.72×), and Snowboarding (2.21×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Snow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.