A data profile of the people who buy, follow and care about Snow in United Kingdom — modelled from more than twelve digital signal sources. Snow has an estimated audience of 5,745,026 people in United Kingdom.
The average Snow fan in United Kingdom is 43.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Alpine skiing, Wikipedia, Gymnastics, with strongest over-indexing on Alpine skiing (4.06× the country average).
Demographically, the Snow audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Snow fan in United Kingdom is more female, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Alpine skiing.
The key figures that characterise the Snow profile in United Kingdom.
55.9% are female, 44.1% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 43.0 |
| Estimated audience size | 5,745,026 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Snow audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.4% |
| Japan | 7.3% |
| Italy | 6.6% |
Where the Snow audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~700K | 2.03× | |
| 02 | Northern Ireland | ~300K | 1.70× | |
| 03 | Scotland | ~800K | 1.51× | |
| 04 | England | ~4.5M | 0.90× | |
| 05 | West Midlands | ~200K | 0.79× | |
| 06 | Yorkshire and the Humber | ~400K | 0.78× | |
| 07 | North East | ~100K | 0.49× | |
| 08 | East of England | ~200K | 0.39× | |
| 09 | East Midlands | ~200K | 0.38× | |
| 10 | South West | ~200K | 0.36× | |
| 11 | South East | ~300K | 0.33× | |
| 12 | North West | ~100K | 0.23× |
The strongest cross-interests of the Snow audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alpine skiing | Sports | 4.06× | ||
| 02 | Campfire | Travel & Leisure | 3.65× | ||
| 03 | National park | Travel & Leisure | 2.88× | ||
| 04 | Ski resort | Travel & Leisure | 2.80× | ||
| 05 | Snowboarding | Sports | 2.66× | ||
| 06 | Gymnastics | Sports | 2.45× | ||
| 07 | One Piece | Movies & TV | 2.34× | ||
| 08 | Solitaire | Games | 2.23× | ||
| 09 | Mountain Warehouse | Fashion & Accessoires | 1.89× | ||
| 10 | Motorhome | Cars & Mobility | 1.86× | ||
| 11 | Wikipedia | Internet & Social Media | 1.85× | ||
| 12 | French Bulldog | Pets & Animals | 1.79× | ||
| 13 | Extreme sport | Sports | 1.78× | ||
| 14 | Mobile home | Cars & Mobility | 1.70× | ||
| 15 | Refrigerator | Home & Garden | 1.68× | ||
| 16 | Risk management | Business & Career | 1.67× | ||
| 17 | Golden Retriever | Pets & Animals | 1.66× | ||
| 18 | Hot tub | Home & Garden | 1.65× | ||
| 19 | Mother's Day | Kids & Family | 1.57× | ||
| 20 | Esso | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.51× | |
| Risk Appetite | THRILL | 1.42× | |
| Sports Activity | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Spirituality | BALANCE | 0.89× | |
| Creativity | OPEN | 0.91× |
Snow has an estimated audience of 5,745,026 people in United Kingdom, concentrated in England and Scotland.
55.9% of Snow fans are female, 44.1% are male, with an average age of 43.0 years.
Snow fans show strongest brand affinity for Alpine skiing (4.06×), Wikipedia (1.85×), and Gymnastics (2.45×) over the country average.
Snow fans in United Kingdom are most concentrated in England (reach ~4.5M), Scotland (reach ~800K), and Wales (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Snow itself, the audience over-indexes on Wikipedia (1.85×), Gymnastics (2.45×), Ski resort (2.8×), and National park (2.88×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Snow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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