Snow Audience in United States

Snow logo

Snow has an estimated audience of 30,540,954 people in United States. 46.7% are female, 53.3% are male, average age 40.0. Top regions: California, Texas, New York. Top brand affinities: JDSU, Jesse Plemons, Staycation, Nebraska Cornhuskers football, Jaws.

The average Snow fan in United States is 40.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include JDSU, Jesse Plemons, Staycation, with strongest over-indexing on JDSU (3.28× the country average). Demographically, the Snow audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Snow fans

Demographic split for Snow audience in United States
MetricValue
Female46.7%
Male53.3%
Average age40.0
Estimated audience size30,540,954

Audience persona

The typical Snow fan in United States is balanced, around 40.0 years old, with strong Sustainability tendencies and a notable affinity for JDSU.

Top regions in United States

Top regions ranked by reach for Snow in United States
RegionReachAffinity
California2,547,7360.76×
Texas2,218,6360.84×
New York2,156,6961.26×
Florida1,516,6270.73×
Pennsylvania1,322,5801.29×
North Carolina1,171,3921.27×
Georgia1,123,4501.19×
Virginia1,088,4081.46×
New Jersey1,013,8551.31×
Ohio957,5751.02×
Illinois845,3620.83×
Massachusetts840,5011.4×
Michigan839,2801.05×
Colorado777,3771.61×
Maryland761,5441.45×
Washington704,2771.15×
Tennessee613,3161×
Indiana549,1700.98×
Minnesota479,2311.1×
Arizona475,0900.76×
Missouri467,7180.95×
South Carolina463,9151.01×
Wisconsin413,4310.9×
Kentucky387,3051.01×
Louisiana380,4580.97×
Connecticut376,6841.23×
Alabama345,9270.81×
Oregon300,2810.86×
Utah298,9461.09×
Oklahoma293,1200.86×
Arkansas236,2210.94×
Iowa221,7050.88×
Kansas212,8040.88×
Mississippi199,1780.79×
Nevada195,1720.66×
West Virginia163,5191.15×
Nebraska134,9950.88×
New Hampshire130,7561.09×
Maine126,3031.15×
Idaho124,2280.81×
New Mexico113,7640.74×
Delaware91,2951.08×
Washington, District of Columbia88,8210.97×
Rhode Island87,2720.9×
Montana78,1250.92×
Hawaii77,6200.59×
Alaska63,5380.97×
North Dakota57,0900.91×
South Dakota55,1790.78×
Vermont50,7020.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Snow audience
BrandAffinityCategory
JDSU3.28×Business & Career
Jesse Plemons2.65×Movies & TV
Staycation2.13×Home & Garden
Nebraska Cornhuskers football2.06×Sports
Jaws3.08×Movies & TV
Glossier2.75×Beauty & Wellness
Urban horticulture1.81×Home & Garden
Charlamagne Tha God4.72×Movies & TV
Nipsey Hussle2.88×Music & Radio
Home staging2.56×Home & Garden
Queens College, City University of New York3.32×Business & Career
Meals on Wheels2.61×Food & Beverages
Grammarly1.95×Business & Career
Information technology consulting2.82×Technology & Electronics
Graham Greene (actor)2.47×
Ken Griffey Jr.2.97×Sports
Worcester County, Massachusetts5.74×Travel & Leisure
Jennifer Meyer5.46×Fashion & Accessoires
Emily Henderson6.71×Home & Garden
The Rain5.78×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Snow audience
TraitClusterScore
SustainabilityBALANCE1.52
Sports ActivityPOWER1.49
TravellingTHRILL1.25
Luxury OrientationPREMIUM1.24
Early Adopter MentalityPOWER1.2
Risk AppetiteTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Snow
CountryShare
United States24.4%
Japan7.3%
Italy6.6%

See Snow audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Snow have in United States?

Snow has an estimated audience of 30,540,954 people in United States, concentrated in California and Texas.

What is the gender split and age of Snow fans?

46.7% of Snow fans are female, 53.3% are male, with an average age of 40.0 years.

Which brands do Snow fans like most?

Snow fans show strongest brand affinity for JDSU (3.28×), Jesse Plemons (2.65×), and Staycation (2.13×) over the country average.

Where do Snow fans live in United States?

Snow fans in United States are most concentrated in California (reach 2,547,736), Texas (reach 2,218,636), and New York (reach 2,156,696). These three regions account for the largest share of the active audience.

What other brands do Snow fans also like?

Beyond Snow itself, the audience over-indexes on Jesse Plemons (2.65×), Staycation (2.13×), Nebraska Cornhuskers football (2.06×), and Jaws (3.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Snow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.