Rascasse Audience Intelligence

Snow Audience in United States

A data profile of the people who buy, follow and care about Snow in United States — modelled from more than twelve digital signal sources. Snow has an estimated audience of 30,540,954 people in United States.

#627among Topic in United States#75in Travel & Leisure

The average Snow fan in United States is 40.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Planet Fitness, Winter Olympic Games, AccuWeather, with strongest over-indexing on Planet Fitness (2.37× the country average).

Demographically, the Snow audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Snow fan in United States is balanced, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snow profile in United States.

Audience size
30.5M
in United States
Gender
46.7%♀
53.3% male
Age
40.0
average years
Country rank
#903
Topic in United States
Fig. 01

Search interest · 12-month trend

+57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Snow fans

46.7% are female, 53.3% are male, average age 40.0.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Snow audience in United States
MetricValue
Female46.7%
Male53.3%
Average age40.0
Estimated audience size30,540,954
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Snow audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3918%
40-4921%
50+23%
Fig. 04

Worldwide distribution

24.4%

of the worldwide Snow audience comes from United States.

Worldwide audience distribution share by country for Snow
CountryShare
United States24.4%
Japan7.3%
Italy6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snow audience in United States is strongest.

Fig. 05

Top regions by affinity

Snow fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~200K1.47×
02Virginia~1M1.38×
03Pennsylvania~1.5M1.34×
04Massachusetts~800K1.31×
05Maryland~700K1.28×
06Colorado~600K1.28×
07Connecticut~400K1.27×
08New Jersey~1M1.26×
09Kentucky~500K1.24×
10Maine~100K1.24×
11North Carolina~1M1.21×
12Delaware~100K1.18×
13New Hampshire~100K1.15×
14New York~2M1.12×
15Ohio~1M1.10×
16Indiana~600K1.10×
17Iowa~300K1.09×
18Montana~90K1.09×
19Michigan~900K1.08×
20Minnesota~500K1.08×
21North Dakota~70K1.06×
22Rhode Island~100K1.05×
23South Dakota~70K1.05×
24Tennessee~600K1.03×
25Wisconsin~500K1.03×
26Alaska~70K1.03×
27Vermont~60K1.03×
28South Carolina~500K1.00×
29Georgia~900K0.99×
30Missouri~500K0.99×
31Arkansas~200K0.97×
32Idaho~100K0.96×
33Washington~600K0.95×
34Utah~300K0.93×
35Nebraska~100K0.92×
36Oklahoma~300K0.90×
37Kansas~200K0.87×
38Louisiana~300K0.83×
39Illinois~800K0.82×
40Washington, District of Columbia~80K0.82×
41Oregon~300K0.78×
42Mississippi~200K0.78×
43New Mexico~100K0.78×
44Alabama~300K0.77×
45Texas~2M0.72×
46Arizona~400K0.69×
47Nevada~200K0.64×
48California~2M0.62×
49Florida~1.5M0.62×
50Hawaii~70K0.53×
Fig. 06

Affinity by region

Affinity by region — Snow, United States
0.53×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snow audience
#·InterestCategoryAffinity×
01Winter Olympic GamesSports5.00×
02Largemouth bassFood & Beverages3.49×
03Princess PollyFashion & Accessoires3.40×
04FunkoKids & Family3.11×
05ClarinetMusic & Radio3.06×
06Alpine skiingSports3.05×
07SaxophoneMusic & Radio2.98×
08AccuWeatherHome & Garden2.74×
09Fly fishingSports2.74×
10Diaper bagKids & Family2.66×
11Multi-toolHome & Garden2.65×
12Planet FitnessSports2.37×
13LumberHome & Garden2.35×
14Golf ChannelSports2.32×
15Bass guitarMusic & Radio2.02×
16CarpentryHome & Garden1.98×
17Made in USABusiness & Career1.97×
18MetaphysicsBusiness & Career1.91×
19Real propertyHome & Garden1.71×
20Electric guitarMusic & Radio1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Snow audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.52×
SustainabilityBALANCE1.37×
Risk AppetiteTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Snow audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.85×
TraditionCONSERVATISM0.85×
MindfulnessBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Snow have in United States?

Snow has an estimated audience of 30,540,954 people in United States, concentrated in California and New York.

02

What is the gender split and age of Snow fans?

46.7% of Snow fans are female, 53.3% are male, with an average age of 40.0 years.

03

Which brands do Snow fans like most?

Snow fans show strongest brand affinity for Planet Fitness (2.37×), Winter Olympic Games (5×), and AccuWeather (2.74×) over the country average.

04

Where do Snow fans live in United States?

Snow fans in United States are most concentrated in California (reach ~2M), New York (reach ~2M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Snow fans also like?

Beyond Snow itself, the audience over-indexes on Winter Olympic Games (5×), AccuWeather (2.74×), Alpine skiing (3.05×), and Diaper bag (2.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Snow audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Snow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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