Snow Audience in Germany
Snow has an estimated audience of 5,930,997 people in Germany. 49.6% are female, 50.4% are male, average age 37.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Goes, Gil Ofarim, Pillow, CAC 40, Product design.
The average Snow fan in Germany is 37.3 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Goes, Gil Ofarim, Pillow, with strongest over-indexing on Goes (2.19× the country average). Demographically, the Snow audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Snow fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 37.3 |
| Estimated audience size | 5,930,997 |
Audience persona
The typical Snow fan in Germany is balanced, around 37.3 years old, with strong Sports Activity tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,243,307 | 1.3× |
| Nordrhein-Westfalen | 1,165,820 | 0.9× |
| Baden-Württemberg | 764,302 | 0.94× |
| Niedersachsen | 615,601 | 1.07× |
| Sachsen | 505,064 | 1.74× |
| Hessen | 416,233 | 0.92× |
| Rheinland-Pfalz | 291,995 | 0.98× |
| Thüringen | 227,052 | 1.5× |
| Sachsen-Anhalt | 209,752 | 1.36× |
| Brandenburg | 171,020 | 0.93× |
| Berlin | 167,420 | 0.63× |
| Schleswig-Holstein | 159,795 | 0.75× |
| Hamburg | 99,052 | 0.74× |
| Mecklenburg-Vorpommern | 87,174 | 0.77× |
| Saarland | 73,103 | 1× |
| Bremen | 24,159 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.19× | Travel & Leisure |
| Gil Ofarim | 1.8× | Music & Radio |
| Pillow | 1.62× | Home & Garden |
| CAC 40 | 1.57× | Business & Career |
| Product design | 1.52× | Business & Career |
| Snow White (Fables) | 1.6× | Literature |
| Building insulation | 2.83× | Home & Garden |
| Icon (magazine) | 1.63× | Arts & Culture |
| Google Analytics | 1.6× | Internet & Social Media |
| Carrie (novel) | 3.45× | Literature |
| Alaska | 2.13× | Travel & Leisure |
| 12 Monkeys (TV series) | 3.42× | Movies & TV |
| The Equalizer | 2.6× | Movies & TV |
| Whist | 2.75× | Games |
| Buddy – The Buddy Holly Story | 2.45× | Music & Radio |
| San Gil | 2.14× | Travel & Leisure |
| Information technology consulting | 2.08× | Technology & Electronics |
| Golem | 1.53× | Technology & Electronics |
| Hostelworld | 2.83× | Travel & Leisure |
| Tuscany | 2.11× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.43 |
| Sustainability | BALANCE | 1.42 |
| Indulgence | JOY | 1.38 |
| Luxury Orientation | PREMIUM | 1.3 |
| DIY Mentality | THRILL | 1.29 |
| Early Adopter Mentality | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| Japan | 7.3% |
| Italy | 6.6% |
See Snow audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Snow have in Germany?
Snow has an estimated audience of 5,930,997 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Snow fans?
49.6% of Snow fans are female, 50.4% are male, with an average age of 37.3 years.
Which brands do Snow fans like most?
Snow fans show strongest brand affinity for Goes (2.19×), Gil Ofarim (1.8×), and Pillow (1.62×) over the country average.
Where do Snow fans live in Germany?
Snow fans in Germany are most concentrated in Bayern (reach 1,243,307), Nordrhein-Westfalen (reach 1,165,820), and Baden-Württemberg (reach 764,302). These three regions account for the largest share of the active audience.
What other brands do Snow fans also like?
Beyond Snow itself, the audience over-indexes on Gil Ofarim (1.8×), Pillow (1.62×), CAC 40 (1.57×), and Product design (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Snow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.