A data profile of the people who buy, follow and care about Snow in Austria — modelled from more than twelve digital signal sources. Snow has an estimated audience of 1,171,267 people in Austria.
The average Snow fan in Austria is 40.0 years old, balanced, and lives primarily in Styria.
The audience is concentrated in Styria, Vienna, Lower Austria.
Top brand affinities include Austrian Airlines, Hornbach, Transfermarkt, with strongest over-indexing on Austrian Airlines (1.7× the country average).
Demographically, the Snow audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Travelling, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Snow fan in Austria is balanced, around 40.0 years old, with strong Travelling tendencies and a notable affinity for Austrian Airlines.
The key figures that characterise the Snow profile in Austria.
51.0% are female, 49.0% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 40.0 |
| Estimated audience size | 1,171,267 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Snow audience comes from Austria.
| Country | Share |
|---|---|
| United States | 24.4% |
| Japan | 7.3% |
| Italy | 6.6% |
Where the Snow audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~200K | 1.71× | |
| 02 | Carinthia (state) | ~80K | 1.36× | |
| 03 | Vienna | ~200K | 0.96× | |
| 04 | Tyrol | ~80K | 0.94× | |
| 05 | Lower Austria | ~100K | 0.90× | |
| 06 | Burgenland | ~30K | 0.87× | |
| 07 | Upper Austria | ~100K | 0.86× | |
| 08 | Salzburg | ~60K | 0.76× | |
| 09 | Vorarlberg | ~30K | 0.65× |
The strongest cross-interests of the Snow audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Transfermarkt | Sports | 2.74× | ||
| 02 | Hiking boot | Fashion & Accessoires | 2.44× | ||
| 03 | National park | Travel & Leisure | 2.36× | ||
| 04 | Ski mountaineering | Sports | 2.25× | ||
| 05 | Ski resort | Travel & Leisure | 2.10× | ||
| 06 | Tour de France | Sports | 1.96× | ||
| 07 | Mikaela Shiffrin | Sports | 1.93× | ||
| 08 | Lindsey Vonn | Sports | 1.92× | ||
| 09 | Extreme sport | Sports | 1.87× | ||
| 10 | Cineplexx Cinemas | Movies & TV | 1.77× | ||
| 11 | Hornbach | Shopping | 1.73× | ||
| 12 | Travel photography | Technology & Electronics | 1.72× | ||
| 13 | Austrian Airlines | Travel & Leisure | 1.70× | ||
| 14 | Charity and causes | Business & Career | 1.66× | ||
| 15 | Cycling | Sports | 1.60× | ||
| 16 | Alpine skiing | Sports | 1.58× | ||
| 17 | Festival | Music & Radio | 1.58× | ||
| 18 | Electronics | Technology & Electronics | 1.55× | ||
| 19 | Wikipedia | Internet & Social Media | 1.54× | ||
| 20 | Renovation | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.44× | |
| Patriotism | CONSERVATISM | 1.39× | |
| Community Orientation | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.85× | |
| Urban Lifestyle | OPEN | 0.86× | |
| Spirituality | BALANCE | 0.92× |
Snow has an estimated audience of 1,171,267 people in Austria, concentrated in Styria and Vienna.
51.0% of Snow fans are female, 49.0% are male, with an average age of 40.0 years.
Snow fans show strongest brand affinity for Austrian Airlines (1.7×), Hornbach (1.73×), and Transfermarkt (2.74×) over the country average.
Snow fans in Austria are most concentrated in Styria (reach ~200K), Vienna (reach ~200K), and Lower Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Snow itself, the audience over-indexes on Hornbach (1.73×), Transfermarkt (2.74×), Ski resort (2.1×), and Lindsey Vonn (1.92×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Snow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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