A data profile of the people who buy, follow and care about Cycling in Austria — modelled from more than twelve digital signal sources. Cycling has an estimated audience of 972,528 people in Austria.
The average Cycling fan in Austria is 40.5 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Jannik Sinner, Formula One, FIS Alpine Ski World Cup, with strongest over-indexing on Jannik Sinner (1.55× the country average).
Demographically, the Cycling audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Cycling fan in Austria is balanced, around 40.5 years old, with strong Mindfulness tendencies and a notable affinity for Jannik Sinner.
The key figures that characterise the Cycling profile in Austria.
46.0% are female, 54.0% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 40.5 |
| Estimated audience size | 972,528 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Cycling audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 5.8% |
| Italy | 5.7% |
Where the Cycling audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~500K | 2.50× | |
| 02 | Lower Austria | ~100K | 1.04× | |
| 03 | Tyrol | ~70K | 0.99× | |
| 04 | Salzburg | ~60K | 0.97× | |
| 05 | Burgenland | ~20K | 0.94× | |
| 06 | Carinthia (state) | ~50K | 0.92× | |
| 07 | Vorarlberg | ~30K | 0.91× | |
| 08 | Upper Austria | ~100K | 0.84× | |
| 09 | Styria | ~100K | 0.84× |
The strongest cross-interests of the Cycling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mountain bike | Sports | 2.22× | ||
| 02 | Tour de France | Sports | 2.22× | ||
| 03 | Bicycle touring | Sports | 2.20× | ||
| 04 | Extreme sport | Sports | 2.17× | ||
| 05 | Cycle sport | Sports | 2.17× | ||
| 06 | Motorcycle racing | Cars & Mobility | 1.93× | ||
| 07 | MotoGP | Sports | 1.93× | ||
| 08 | Motorcycling | Cars & Mobility | 1.92× | ||
| 09 | Max Verstappen | Sports | 1.82× | ||
| 10 | Bicycle | Cars & Mobility | 1.80× | ||
| 11 | Formula One | Sports | 1.67× | ||
| 12 | FIS Alpine Ski World Cup | Sports | 1.67× | ||
| 13 | Snow | Travel & Leisure | 1.60× | ||
| 14 | Ski resort | Travel & Leisure | 1.57× | ||
| 15 | Jannik Sinner | Sports | 1.55× | ||
| 16 | Winter sport | Sports | 1.55× | ||
| 17 | Lindsey Vonn | Sports | 1.54× | ||
| 18 | Ski | Sports | 1.54× | ||
| 19 | Škoda Auto | Cars & Mobility | 1.51× | ||
| 20 | Skiing | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.41× | |
| Urban Lifestyle | OPEN | 1.35× | |
| Luxury Orientation | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.91× | |
| Sustainability | BALANCE | 0.97× | |
| Healthy Lifestyle | BALANCE | 0.97× |
Cycling has an estimated audience of 972,528 people in Austria, concentrated in Vienna and Lower Austria.
46.0% of Cycling fans are female, 54.0% are male, with an average age of 40.5 years.
Cycling fans show strongest brand affinity for Jannik Sinner (1.55×), Formula One (1.67×), and FIS Alpine Ski World Cup (1.67×) over the country average.
Cycling fans in Austria are most concentrated in Vienna (reach ~500K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Cycling itself, the audience over-indexes on Formula One (1.67×), FIS Alpine Ski World Cup (1.67×), Mountain bike (2.22×), and Max Verstappen (1.82×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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