A data profile of the people who buy, follow and care about Snow in Finland — modelled from more than twelve digital signal sources. Snow has an estimated audience of 677,836 people in Finland.
Snow has an estimated audience of 677,836 people in Finland. 60.5% are female, 39.5% are male, average age 42.4. Top brand affinities: Helsinki, Valtteri Bottas, Flower, Lindex, Stockmann.
Top brand affinities include Helsinki, Valtteri Bottas, Flower, with strongest over-indexing on Helsinki (1.77× the country average).
Demographically, the Snow audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
The typical Snow fan in Finland is more female, around 42.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Helsinki.
The key figures that characterise the Snow profile in Finland.
60.5% are female, 39.5% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 42.4 |
| Estimated audience size | 677,836 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Snow audience comes from Finland.
| Country | Share |
|---|---|
| United States | 24.4% |
| Japan | 7.3% |
| Italy | 6.6% |
The strongest cross-interests of the Snow audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nordic skiing | Sports | 3.15× | ||
| 02 | Cleanliness | Home & Garden | 2.97× | ||
| 03 | Ravelry | Internet & Social Media | 2.57× | ||
| 04 | Weaving | Fashion & Accessoires | 2.52× | ||
| 05 | Valtteri Bottas | Sports | 2.48× | ||
| 06 | Swimming pool | Sports | 2.35× | ||
| 07 | Viral video | Internet & Social Media | 2.33× | ||
| 08 | Alpine skiing | Sports | 2.24× | ||
| 09 | Flower | Home & Garden | 2.19× | ||
| 10 | Forestry | Home & Garden | 2.18× | ||
| 11 | Lindex | Fashion & Accessoires | 2.16× | ||
| 12 | Gymnastics | Sports | 1.98× | ||
| 13 | Track and field | Sports | 1.87× | ||
| 14 | Instant messaging | Internet & Social Media | 1.86× | ||
| 15 | Gina Tricot | Fashion & Accessoires | 1.78× | ||
| 16 | Helsinki | Travel & Leisure | 1.77× | ||
| 17 | Meat | Food & Beverages | 1.55× | ||
| 18 | Scandinavia | Travel & Leisure | 1.54× | ||
| 19 | Stockmann | Shopping | 1.52× | ||
| 20 | Lunch | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.26× | |
| Risk Appetite | THRILL | 1.25× | |
| Travelling | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.86× | |
| Spirituality | BALANCE | 0.88× | |
| Creativity | OPEN | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Snow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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