A data profile of the people who buy, follow and care about Ski resort in Sweden — modelled from more than twelve digital signal sources. Ski resort has an estimated audience of 1,377,732 people in Sweden.
Ski resort has an estimated audience of 1,377,732 people in Sweden. 48.5% are female, 51.5% are male, average age 44.1. Top brand affinities: Backcountry skiing, Ski mountaineering, Winter sport, Alpine skiing, Ski touring.
Top brand affinities include Backcountry skiing, Ski mountaineering, Winter sport, with strongest over-indexing on Backcountry skiing (5.13× the country average).
Demographically, the Ski resort audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Urban Lifestyle, Patriotism.
The typical Ski resort fan in Sweden is balanced, around 44.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Backcountry skiing.
The key figures that characterise the Ski resort profile in Sweden.
48.5% are female, 51.5% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 44.1 |
| Estimated audience size | 1,377,732 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Ski resort audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 11.1% |
| Germany | 6.8% |
The strongest cross-interests of the Ski resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Backcountry snowboarding | Sports | 5.93× | ||
| 02 | Ski mountaineering | Sports | 5.19× | ||
| 03 | Backcountry skiing | Sports | 5.13× | ||
| 04 | Ski touring | Sports | 4.84× | ||
| 05 | FIS Alpine Ski World Cup | Sports | 4.70× | ||
| 06 | Freestyle skiing | Sports | 3.30× | ||
| 07 | Winter sport | Sports | 3.22× | ||
| 08 | Lindsey Vonn | Sports | 3.09× | ||
| 09 | Snowboard | Sports | 2.76× | ||
| 10 | Alpine skiing | Sports | 2.74× | ||
| 11 | Ski | Sports | 2.57× | ||
| 12 | Frida Karlsson | Sports | 2.52× | ||
| 13 | Outdoor enthusiast | Sports | 2.04× | ||
| 14 | Hiking boot | Fashion & Accessoires | 1.99× | ||
| 15 | Snow | Travel & Leisure | 1.84× | ||
| 16 | Padel (sport) | Sports | 1.81× | ||
| 17 | Cottage | Travel & Leisure | 1.78× | ||
| 18 | Holiday cottage | Travel & Leisure | 1.74× | ||
| 19 | Boating | Travel & Leisure | 1.73× | ||
| 20 | Travel Adventures | Travel & Leisure | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.33× | |
| Patriotism | CONSERVATISM | 1.17× | |
| Healthy Lifestyle | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.69× | |
| Social Media Usage | JOY | 0.81× | |
| Design Affinity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Ski resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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