A data profile of the people who buy, follow and care about Boating in Sweden — modelled from more than twelve digital signal sources. Boating has an estimated audience of 1,929,531 people in Sweden.
Boating has an estimated audience of 1,929,531 people in Sweden. 41.2% are female, 58.8% are male, average age 49.5. Top brand affinities: Systembolaget, Swedbank, Biltema, Motorboat, Nature.
Top brand affinities include Systembolaget, Swedbank, Biltema, with strongest over-indexing on Systembolaget (1.84× the country average).
Demographically, the Boating audience skews more male with an average age of 49.5, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality.
The typical Boating fan in Sweden is more male, around 49.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Systembolaget.
The key figures that characterise the Boating profile in Sweden.
41.2% are female, 58.8% are male, average age 49.5.
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 49.5 |
| Estimated audience size | 1,929,531 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 9% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 48% |
of the worldwide Boating audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 25.4% |
| Japan | 6.5% |
| Italy | 4.3% |
The strongest cross-interests of the Boating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorboat | Cars & Mobility | 3.75× | ||
| 02 | Fertilizer | Home & Garden | 2.66× | ||
| 03 | Luxury real estate | Business & Career | 2.32× | ||
| 04 | Vattenfall | Home & Garden | 2.17× | ||
| 05 | Scooters | Cars & Mobility | 2.07× | ||
| 06 | Pizza | Food & Beverages | 2.00× | ||
| 07 | Alpine skiing | Sports | 1.85× | ||
| 08 | Systembolaget | Shopping | 1.84× | ||
| 09 | Vacations | Travel & Leisure | 1.79× | ||
| 10 | Ryanair | Travel & Leisure | 1.73× | ||
| 11 | Ski resort | Travel & Leisure | 1.73× | ||
| 12 | Swedbank | Business & Career | 1.70× | ||
| 13 | Tele2 | Technology & Electronics | 1.70× | ||
| 14 | First-time buyer | Shopping | 1.68× | ||
| 15 | Dinner | Food & Beverages | 1.67× | ||
| 16 | Desserts | Food & Beverages | 1.62× | ||
| 17 | Nature | Home & Garden | 1.59× | ||
| 18 | Biltema | Business & Career | 1.54× | ||
| 19 | Apartment | Business & Career | 1.53× | ||
| 20 | Scandinavia | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.36× | |
| DIY Mentality | THRILL | 1.27× | |
| Early Adopter Mentality | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Mindfulness | BALANCE | 0.91× | |
| Spirituality | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Boating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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