A data profile of the people who buy, follow and care about Boating in Denmark — modelled from more than twelve digital signal sources. Boating has an estimated audience of 800,706 people in Denmark.
Boating has an estimated audience of 800,706 people in Denmark. 38.5% are female, 61.5% are male, average age 49.5. Top brand affinities: Elgiganten, Biltema, Boat show, Motorboat, Germany.
Top brand affinities include Elgiganten, Biltema, Boat show, with strongest over-indexing on Elgiganten (1.74× the country average).
Demographically, the Boating audience skews more male with an average age of 49.5, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality.
The typical Boating fan in Denmark is more male, around 49.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Boating profile in Denmark.
38.5% are female, 61.5% are male, average age 49.5.
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 49.5 |
| Estimated audience size | 800,706 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 9% | |
| 30-39 | 13% | |
| 40-49 | 25% | |
| 50+ | 49% |
of the worldwide Boating audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 25.4% |
| Japan | 6.5% |
| Italy | 4.3% |
The strongest cross-interests of the Boating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boat show | Travel & Leisure | 5.89× | ||
| 02 | Standup paddleboarding | Sports | 3.84× | ||
| 03 | Motorboat | Cars & Mobility | 3.45× | ||
| 04 | Luxury real estate | Business & Career | 2.91× | ||
| 05 | Heat pump | Home & Garden | 2.30× | ||
| 06 | Alpine skiing | Sports | 2.21× | ||
| 07 | Scooters | Cars & Mobility | 2.18× | ||
| 08 | Iceland | Travel & Leisure | 2.14× | ||
| 09 | Roskilde Festival | Music & Radio | 2.12× | ||
| 10 | Ryanair | Travel & Leisure | 2.11× | ||
| 11 | Local food | Food & Beverages | 1.88× | ||
| 12 | Germany | Travel & Leisure | 1.85× | ||
| 13 | First-time buyer | Shopping | 1.84× | ||
| 14 | Elgiganten | Shopping | 1.74× | ||
| 15 | Uniqlo | Shopping | 1.66× | ||
| 16 | Hairstyle | Beauty & Wellness | 1.64× | ||
| 17 | Renovation | Home & Garden | 1.61× | ||
| 18 | Biltema | Business & Career | 1.59× | ||
| 19 | Novo Nordisk | Health | 1.58× | ||
| 20 | Bars | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.53× | |
| DIY Mentality | THRILL | 1.41× | |
| Early Adopter Mentality | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| Social Media Usage | JOY | 0.80× | |
| Creativity | OPEN | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Boating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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