A data profile of the people who buy, follow and care about Scooters in Sweden — modelled from more than twelve digital signal sources. Scooters has an estimated audience of 1,169,640 people in Sweden.
Scooters has an estimated audience of 1,169,640 people in Sweden. 29.4% are female, 70.6% are male, average age 45.2. Top brand affinities: Ace of Base, Ice Hockey World Championships, Clara Mae, Boating, Hybrids.
Top brand affinities include Ace of Base, Ice Hockey World Championships, Clara Mae, with strongest over-indexing on Ace of Base (124.39× the country average).
Demographically, the Scooters audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Scooters fan in Sweden is more male, around 45.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Ace of Base.
The key figures that characterise the Scooters profile in Sweden.
29.4% are female, 70.6% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 45.2 |
| Estimated audience size | 1,169,640 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Scooters audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 6.2% |
| Italy | 5.7% |
The strongest cross-interests of the Scooters audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ace of Base | Music & Radio | 124.39× | ||
| 02 | Clara Mae | Music & Radio | 42.25× | ||
| 03 | Electric motorcycles and scooters | Cars & Mobility | 2.47× | ||
| 04 | Car rentals | Cars & Mobility | 2.46× | ||
| 05 | Running | Sports | 2.23× | ||
| 06 | Gasoline | Cars & Mobility | 2.23× | ||
| 07 | Hybrids | Cars & Mobility | 2.21× | ||
| 08 | Minivans | Cars & Mobility | 2.11× | ||
| 09 | Boating | Travel & Leisure | 2.07× | ||
| 10 | Sport bike | Cars & Mobility | 2.02× | ||
| 11 | Motorcycle helmet | Cars & Mobility | 1.98× | ||
| 12 | General Motors | Cars & Mobility | 1.96× | ||
| 13 | Snowmobile | Cars & Mobility | 1.81× | ||
| 14 | Motorcycles | Cars & Mobility | 1.73× | ||
| 15 | Engine | Cars & Mobility | 1.64× | ||
| 16 | Boats | Cars & Mobility | 1.61× | ||
| 17 | Ice Hockey World Championships | Sports | 1.57× | ||
| 18 | Headphones | Technology & Electronics | 1.56× | ||
| 19 | Ice hockey | Sports | 1.53× | ||
| 20 | RVs | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.17× | |
| Social Media Usage | JOY | 0.98× | |
| Patriotism | CONSERVATISM | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.63× | |
| Early Adopter Mentality | POWER | 0.64× | |
| Design Affinity | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Scooters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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