A data profile of the people who buy, follow and care about Padel (sport) in Sweden — modelled from more than twelve digital signal sources. Padel (sport) has an estimated audience of 1,529,786 people in Sweden.
Padel (sport) has an estimated audience of 1,529,786 people in Sweden. 54.1% are female, 45.9% are male, average age 43.1. Top brand affinities: Ice Hockey World Championships, Jannik Sinner, Paddle tennis, Ludvig Åberg, Charity shop.
Top brand affinities include Ice Hockey World Championships, Jannik Sinner, Paddle tennis, with strongest over-indexing on Ice Hockey World Championships (2.05× the country average).
Demographically, the Padel (sport) audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.
The typical Padel (sport) fan in Sweden is balanced, around 43.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Padel (sport) profile in Sweden.
54.1% are female, 45.9% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 43.1 |
| Estimated audience size | 1,529,786 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 31% |
The strongest cross-interests of the Padel (sport) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beach tennis | Sports | 20.38× | ||
| 02 | Babolat | Sports | 16.15× | ||
| 03 | Miami Open (tennis) | Sports | 15.92× | ||
| 04 | Tumbling (gymnastics) | Sports | 12.70× | ||
| 05 | Pickleball | Sports | 11.47× | ||
| 06 | Paddle tennis | Sports | 11.01× | ||
| 07 | Holger Rune | Sports | 10.76× | ||
| 08 | Jannik Sinner | Sports | 9.57× | ||
| 09 | Aryna Sabalenka | Sports | 9.52× | ||
| 10 | Carlos Alcaraz | Sports | 8.39× | ||
| 11 | Everton F.C. | Sports | 7.01× | ||
| 12 | Novak Djokovic | Sports | 6.62× | ||
| 13 | Charity shop | Fashion & Accessoires | 6.30× | ||
| 14 | The Championships, Wimbledon | Sports | 6.30× | ||
| 15 | A.S. Roma | Sports | 5.77× | ||
| 16 | Alpine skiing | Sports | 2.17× | ||
| 17 | Real Madrid C.F. | Sports | 2.09× | ||
| 18 | Ice Hockey World Championships | Sports | 2.05× | ||
| 19 | FIFA World Cup | Sports | 1.76× | ||
| 20 | Ludvig Åberg | Sports | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.18× | |
| Design Affinity | PREMIUM | 1.09× | |
| Social Media Usage | JOY | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.88× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Patriotism | CONSERVATISM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Padel (sport). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.