A data profile of the people who buy, follow and care about Tour de France in Switzerland — modelled from more than twelve digital signal sources. Tour de France has an estimated audience of 898,727 people in Switzerland.
The average Tour de France fan in Switzerland is 39.8 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Google Maps, Shimano, Marco Odermatt, with strongest over-indexing on Google Maps (2.05× the country average).
Demographically, the Tour de France audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Healthy Lifestyle, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Tour de France fan in Switzerland is more male, around 39.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Google Maps.
The key figures that characterise the Tour de France profile in Switzerland.
36.8% are female, 63.2% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 36.8% |
| Male | 63.2% |
| Average age | 39.8 |
| Estimated audience size | 898,727 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 19% |
of the worldwide Tour de France audience comes from Switzerland.
| Country | Share |
|---|---|
| France | 34.3% |
| United States | 11.2% |
| Germany | 7.8% |
Where the Tour de France audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Geneva | ~100K | 1.68× | |
| 02 | Valais | ~60K | 1.68× | |
| 03 | Vaud | ~100K | 1.67× | |
| 04 | Canton of Zürich | ~200K | 1.43× | |
| 05 | Canton of Bern | ~100K | 1.38× | |
| 06 | Fribourg | ~40K | 1.37× | |
| 07 | Neuchatel | ~30K | 1.36× | |
| 08 | Graubünden | ~20K | 1.15× | |
| 09 | Ticino | ~40K | 1.10× | |
| 10 | Basel-City | ~40K | 1.08× | |
| 11 | Jura | ~6K | 1.04× | |
| 12 | Canton of Zug | ~10K | 0.99× | |
| 13 | Schwyz | ~10K | 0.93× | |
| 14 | Canton of St. Gallen | ~40K | 0.91× | |
| 15 | Luzern | ~30K | 0.90× | |
| 16 | Uri | ~3K | 0.88× | |
| 17 | Aargau | ~50K | 0.87× | |
| 18 | Basel-Landschaft | ~20K | 0.85× | |
| 19 | Appenzell Innerrhoden | <1K | 0.83× | |
| 20 | Solothurn | ~20K | 0.81× | |
| 21 | Canton of Nidwalden | ~3K | 0.80× | |
| 22 | Canton of Obwalden | ~3K | 0.80× | |
| 23 | Appenzell Ausserrhoden | ~3K | 0.79× | |
| 24 | Canton of Glarus | ~3K | 0.78× | |
| 25 | Thurgau | ~20K | 0.77× | |
| 26 | Schaffhausen | ~6K | 0.76× |
The strongest cross-interests of the Tour de France audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grand Tour (cycling) | Sports | 12.19× | ||
| 02 | Track cycling | Sports | 10.09× | ||
| 03 | Shimano | Cars & Mobility | 8.95× | ||
| 04 | Cyclo-cross | Sports | 8.18× | ||
| 05 | SRAM Corporation | Cars & Mobility | 7.98× | ||
| 06 | Cervélo | Cars & Mobility | 7.41× | ||
| 07 | Tour de Romandie | Sports | 6.58× | ||
| 08 | Colnago | Cars & Mobility | 6.40× | ||
| 09 | Road bicycle | Sports | 5.75× | ||
| 10 | Road cycling | Sports | 5.69× | ||
| 11 | Bicycle touring | Sports | 4.09× | ||
| 12 | Swiss Alps | Travel & Leisure | 3.70× | ||
| 13 | Racing bicycle | Sports | 3.58× | ||
| 14 | Marco Odermatt | Sports | 2.92× | ||
| 15 | Recreation | Travel & Leisure | 2.86× | ||
| 16 | FIS Alpine Ski World Cup | Sports | 2.85× | ||
| 17 | Training | Sports | 2.70× | ||
| 18 | Adventure | Travel & Leisure | 2.57× | ||
| 19 | Google Maps | Internet & Social Media | 2.05× | ||
| 20 | Switzerland | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.28× | |
| Social Media Usage | JOY | 1.16× | |
| Sustainability | BALANCE | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.00× | |
| Travelling | THRILL | 1.02× | |
| Sustainability | BALANCE | 1.09× |
Tour de France has an estimated audience of 898,727 people in Switzerland, concentrated in Canton of Zürich and Vaud.
36.8% of Tour de France fans are female, 63.2% are male, with an average age of 39.8 years.
Tour de France fans show strongest brand affinity for Google Maps (2.05×), Shimano (8.95×), and Marco Odermatt (2.92×) over the country average.
Tour de France fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Vaud (reach ~100K), and Canton of Bern (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Tour de France itself, the audience over-indexes on Shimano (8.95×), Marco Odermatt (2.92×), Track cycling (10.09×), and SRAM Corporation (7.98×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Tour de France. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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