A data profile of the people who buy, follow and care about Electronic funds transfer in Switzerland — modelled from more than twelve digital signal sources. Electronic funds transfer has an estimated audience of 1,103,833 people in Switzerland.
The average Electronic funds transfer fan in Switzerland is 45.2 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Migros, IKEA, Google, with strongest over-indexing on Migros (1.89× the country average).
Demographically, the Electronic funds transfer audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Electronic funds transfer fan in Switzerland is more female, around 45.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Migros.
The key figures that characterise the Electronic funds transfer profile in Switzerland.
58.9% are female, 41.1% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 45.2 |
| Estimated audience size | 1,103,833 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Electronic funds transfer audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 15.0% |
| Germany | 11.3% |
| France | 7.4% |
Where the Electronic funds transfer audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~300K | 1.57× | |
| 02 | Vaud | ~200K | 1.43× | |
| 03 | Canton of Bern | ~200K | 1.39× | |
| 04 | Canton of Geneva | ~90K | 1.16× | |
| 05 | Fribourg | ~40K | 1.13× | |
| 06 | Aargau | ~70K | 1.07× | |
| 07 | Canton of St. Gallen | ~60K | 1.07× | |
| 08 | Luzern | ~50K | 1.07× | |
| 09 | Neuchatel | ~20K | 1.05× | |
| 10 | Basel-City | ~50K | 1.04× | |
| 11 | Basel-Landschaft | ~30K | 1.02× | |
| 12 | Valais | ~50K | 1.01× | |
| 13 | Canton of Zug | ~10K | 1.01× | |
| 14 | Appenzell Innerrhoden | ~1K | 1.00× | |
| 15 | Thurgau | ~30K | 0.98× | |
| 16 | Canton of Nidwalden | ~4K | 0.97× | |
| 17 | Canton of Obwalden | ~4K | 0.97× | |
| 18 | Canton of Glarus | ~4K | 0.97× | |
| 19 | Uri | ~4K | 0.97× | |
| 20 | Schwyz | ~20K | 0.96× | |
| 21 | Appenzell Ausserrhoden | ~5K | 0.96× | |
| 22 | Solothurn | ~30K | 0.95× | |
| 23 | Graubünden | ~20K | 0.95× | |
| 24 | Schaffhausen | ~8K | 0.95× | |
| 25 | Jura | ~7K | 0.95× | |
| 26 | Ticino | ~40K | 0.87× |
The strongest cross-interests of the Electronic funds transfer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bern | Travel & Leisure | 2.01× | ||
| 02 | Software | Technology & Electronics | 2.00× | ||
| 03 | IKEA | Home & Garden | 1.93× | ||
| 04 | Culture | Literature | 1.91× | ||
| 05 | Discount stores | Shopping | 1.90× | ||
| 06 | Migros | Shopping | 1.89× | ||
| 07 | Internet & Social Media | 1.89× | |||
| 08 | Shoes | Fashion & Accessoires | 1.88× | ||
| 09 | Internet & Social Media | 1.87× | |||
| 10 | Hotels | Travel & Leisure | 1.82× | ||
| 11 | Leisure | Travel & Leisure | 1.81× | ||
| 12 | Personal finance | Business & Career | 1.80× | ||
| 13 | Swisscom | Technology & Electronics | 1.77× | ||
| 14 | Politics and social issues | Politics & Society | 1.76× | ||
| 15 | UBS | Business & Career | 1.71× | ||
| 16 | Coop | Food & Beverages | 1.69× | ||
| 17 | Swiss International Air Lines | Travel & Leisure | 1.67× | ||
| 18 | McDonald's | Food & Beverages | 1.58× | ||
| 19 | YouTube | Movies & TV | 1.56× | ||
| 20 | Postfinance | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.68× | |
| Sustainability | BALANCE | 1.36× | |
| Price Sensitivity | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.42× | |
| Early Adopter Mentality | POWER | 0.43× | |
| Travelling | THRILL | 0.53× |
Electronic funds transfer has an estimated audience of 1,103,833 people in Switzerland, concentrated in Canton of Zürich and Vaud.
58.9% of Electronic funds transfer fans are female, 41.1% are male, with an average age of 45.2 years.
Electronic funds transfer fans show strongest brand affinity for Migros (1.89×), IKEA (1.93×), and Google (1.89×) over the country average.
Electronic funds transfer fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Vaud (reach ~200K), and Canton of Bern (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Electronic funds transfer itself, the audience over-indexes on IKEA (1.93×), Google (1.89×), Coop (1.69×), and YouTube (1.56×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Electronic funds transfer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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