A data profile of the people who buy, follow and care about Postfinance in Switzerland — modelled from more than twelve digital signal sources. Postfinance has an estimated audience of 4,103,540 people in Switzerland.
The average Postfinance fan in Switzerland is 42.6 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Just Eat, Aldi, Western Union, with strongest over-indexing on Just Eat (3.14× the country average).
Demographically, the Postfinance audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Postfinance fan in Switzerland is more female, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Just Eat.
The key figures that characterise the Postfinance profile in Switzerland.
56.7% are female, 43.3% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 42.6 |
| Estimated audience size | 4,103,540 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 28% |
Where the Postfinance audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ticino | ~300K | 1.72× | |
| 02 | Canton of Bern | ~700K | 1.66× | |
| 03 | Canton of Geneva | ~500K | 1.65× | |
| 04 | Vaud | ~600K | 1.57× | |
| 05 | Neuchatel | ~100K | 1.42× | |
| 06 | Fribourg | ~200K | 1.37× | |
| 07 | Canton of Zürich | ~900K | 1.33× | |
| 08 | Basel-City | ~200K | 1.28× | |
| 09 | Aargau | ~300K | 1.23× | |
| 10 | Valais | ~200K | 1.22× | |
| 11 | Basel-Landschaft | ~100K | 1.22× | |
| 12 | Solothurn | ~100K | 1.16× | |
| 13 | Canton of St. Gallen | ~200K | 1.01× | |
| 14 | Luzern | ~200K | 0.98× | |
| 15 | Graubünden | ~90K | 0.96× | |
| 16 | Thurgau | ~100K | 0.92× | |
| 17 | Jura | ~20K | 0.76× | |
| 18 | Schwyz | ~40K | 0.75× | |
| 19 | Canton of Zug | ~40K | 0.71× | |
| 20 | Schaffhausen | ~20K | 0.70× | |
| 21 | Canton of Glarus | ~9K | 0.63× | |
| 22 | Appenzell Ausserrhoden | ~10K | 0.57× | |
| 23 | Canton of Obwalden | ~7K | 0.46× | |
| 24 | Uri | ~6K | 0.45× | |
| 25 | Canton of Nidwalden | ~7K | 0.44× | |
| 26 | Appenzell Innerrhoden | ~2K | 0.44× |
The strongest cross-interests of the Postfinance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Queens Park Rangers F.C. | Sports | 12.44× | ||
| 02 | Just Eat | Food & Beverages | 3.14× | ||
| 03 | TAG Heuer | Fashion & Accessoires | 2.99× | ||
| 04 | Western Union | Business & Career | 2.98× | ||
| 05 | First-time buyer | Shopping | 2.71× | ||
| 06 | Shih Tzu | Pets & Animals | 2.62× | ||
| 07 | Beagle | Pets & Animals | 2.47× | ||
| 08 | Poodle | Pets & Animals | 2.41× | ||
| 09 | Siberian Husky | Pets & Animals | 2.39× | ||
| 10 | Bulldog | Pets & Animals | 2.21× | ||
| 11 | Yorkshire Terrier | Pets & Animals | 2.20× | ||
| 12 | French Bulldog | Pets & Animals | 2.16× | ||
| 13 | Labrador Retriever | Pets & Animals | 2.13× | ||
| 14 | FC Bayern Munich | Sports | 1.72× | ||
| 15 | First class travel | Travel & Leisure | 1.69× | ||
| 16 | Aldi | Shopping | 1.63× | ||
| 17 | Innovation | Business & Career | 1.63× | ||
| 18 | Comics | Literature | 1.62× | ||
| 19 | Rolex | Fashion & Accessoires | 1.61× | ||
| 20 | Electronic funds transfer | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.50× | |
| Indulgence | JOY | 1.46× | |
| Urban Lifestyle | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Mindfulness | BALANCE | 0.64× | |
| Price Sensitivity | PREMIUM | 0.81× |
Postfinance's target market in Switzerland covers an estimated 4,103,540 people, concentrated in Canton of Zürich and Canton of Bern.
56.7% of the Postfinance audience are female, 43.3% are male, with an average age of 42.6 years.
Postfinance fans show strongest brand affinity for Just Eat (3.14×), Aldi (1.63×), and Western Union (2.98×) over the country average.
Postfinance fans in Switzerland are most concentrated in Canton of Zürich (reach ~900K), Canton of Bern (reach ~700K), and Vaud (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Postfinance itself, the audience over-indexes on Aldi (1.63×), Western Union (2.98×), TAG Heuer (2.99×), and First-time buyer (2.71×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Postfinance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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