A data profile of the people who buy, follow and care about Just Eat in Switzerland — modelled from more than twelve digital signal sources. Just Eat has an estimated audience of 930,986 people in Switzerland.
The average Just Eat fan in Switzerland is 42.2 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.
Top brand affinities include Postfinance, Burger King, McDonald's, with strongest over-indexing on Postfinance (3.14× the country average).
Demographically, the Just Eat audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Just Eat fan in Switzerland is balanced, around 42.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Postfinance.
The key figures that characterise the Just Eat profile in Switzerland.
51.9% are female, 48.1% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 42.2 |
| Estimated audience size | 930,986 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 27% |
Where the Just Eat audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~300K | 1.86× | |
| 02 | Aargau | ~100K | 1.77× | |
| 03 | Canton of Bern | ~200K | 1.71× | |
| 04 | Canton of St. Gallen | ~80K | 1.66× | |
| 05 | Solothurn | ~40K | 1.52× | |
| 06 | Thurgau | ~30K | 1.38× | |
| 07 | Basel-City | ~50K | 1.27× | |
| 08 | Basel-Landschaft | ~30K | 1.21× | |
| 09 | Luzern | ~50K | 1.15× | |
| 10 | Neuchatel | ~20K | 1.15× | |
| 11 | Schwyz | ~20K | 1.13× | |
| 12 | Fribourg | ~40K | 1.07× | |
| 13 | Vaud | ~90K | 1.03× | |
| 14 | Canton of Zug | ~10K | 1.02× | |
| 15 | Schaffhausen | ~7K | 0.99× | |
| 16 | Canton of Geneva | ~60K | 0.93× | |
| 17 | Canton of Glarus | ~3K | 0.81× | |
| 18 | Graubünden | ~20K | 0.80× | |
| 19 | Appenzell Ausserrhoden | ~3K | 0.76× | |
| 20 | Canton of Nidwalden | ~2K | 0.66× | |
| 21 | Appenzell Innerrhoden | <1K | 0.65× | |
| 22 | Valais | ~20K | 0.60× | |
| 23 | Uri | ~2K | 0.59× | |
| 24 | Canton of Obwalden | ~2K | 0.56× | |
| 25 | Jura | ~3K | 0.51× | |
| 26 | Ticino | ~20K | 0.46× |
The strongest cross-interests of the Just Eat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Takeaway.com | Food & Beverages | 25.47× | ||
| 02 | Cadbury | Shopping | 18.18× | ||
| 03 | Haribo | Food & Beverages | 12.26× | ||
| 04 | lime | Cars & Mobility | 10.36× | ||
| 05 | Bricomarché | Home & Garden | 8.96× | ||
| 06 | Delivery order | Food & Beverages | 7.91× | ||
| 07 | Wind instrument | Music & Radio | 7.22× | ||
| 08 | Pizza Hut | Food & Beverages | 6.69× | ||
| 09 | Home Delivery | Food & Beverages | 5.43× | ||
| 10 | Ubereats | Food & Beverages | 4.58× | ||
| 11 | Domino's Pizza | Food & Beverages | 4.11× | ||
| 12 | Online food ordering | Food & Beverages | 3.46× | ||
| 13 | Postfinance | Business & Career | 3.14× | ||
| 14 | Die Schweizerische Post | Business & Career | 3.14× | ||
| 15 | Swiss Post | Business & Career | 3.14× | ||
| 16 | Burger King | Food & Beverages | 2.91× | ||
| 17 | Pizza | Food & Beverages | 2.46× | ||
| 18 | Take-out | Food & Beverages | 2.03× | ||
| 19 | McDonald's | Food & Beverages | 1.90× | ||
| 20 | Italian cuisine | Food & Beverages | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.25× | |
| Travelling | THRILL | 1.22× | |
| Patriotism | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.92× | |
| Social Media Usage | JOY | 0.95× | |
| Price Sensitivity | PREMIUM | 1.05× |
Just Eat's target market in Switzerland covers an estimated 930,986 people, concentrated in Canton of Zürich and Canton of Bern.
51.9% of the Just Eat audience are female, 48.1% are male, with an average age of 42.2 years.
Just Eat fans show strongest brand affinity for Postfinance (3.14×), Burger King (2.91×), and McDonald's (1.9×) over the country average.
Just Eat fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Canton of Bern (reach ~200K), and Aargau (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Just Eat itself, the audience over-indexes on Burger King (2.91×), McDonald's (1.9×), Haribo (12.26×), and Die Schweizerische Post (3.14×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Just Eat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.