A data profile of the people who buy, follow and care about Die Schweizerische Post in Switzerland — modelled from more than twelve digital signal sources. Die Schweizerische Post has an estimated audience of 1,158,030 people in Switzerland.
The average Die Schweizerische Post fan in Switzerland is 40.2 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.
Top brand affinities include Just Eat, Aldi, Western Union, with strongest over-indexing on Just Eat (3.14× the country average).
Demographically, the Die Schweizerische Post audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Die Schweizerische Post fan in Switzerland is balanced, around 40.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Just Eat.
The key figures that characterise the Die Schweizerische Post profile in Switzerland.
52.3% are female, 47.7% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 40.2 |
| Estimated audience size | 1,158,030 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 20% |
of the worldwide Die Schweizerische Post audience comes from Switzerland.
| Country | Share |
|---|---|
| Switzerland | 99.6% |
| France | 0.1% |
| Philippines | 0.0% |
Where the Die Schweizerische Post audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~300K | 1.73× | |
| 02 | Canton of St. Gallen | ~100K | 1.72× | |
| 03 | Basel-City | ~80K | 1.72× | |
| 04 | Basel-Landschaft | ~40K | 1.57× | |
| 05 | Thurgau | ~50K | 1.56× | |
| 06 | Canton of Bern | ~200K | 1.53× | |
| 07 | Aargau | ~100K | 1.52× | |
| 08 | Luzern | ~70K | 1.52× | |
| 09 | Schaffhausen | ~10K | 1.40× | |
| 10 | Schwyz | ~20K | 1.36× | |
| 11 | Canton of Zug | ~20K | 1.31× | |
| 12 | Solothurn | ~40K | 1.18× | |
| 13 | Graubünden | ~30K | 1.13× | |
| 14 | Appenzell Ausserrhoden | ~5K | 0.94× | |
| 15 | Canton of Obwalden | ~4K | 0.91× | |
| 16 | Canton of Nidwalden | ~4K | 0.91× | |
| 17 | Canton of Glarus | ~4K | 0.89× | |
| 18 | Appenzell Innerrhoden | ~1K | 0.89× | |
| 19 | Jura | ~7K | 0.85× | |
| 20 | Uri | ~3K | 0.85× | |
| 21 | Neuchatel | ~20K | 0.82× | |
| 22 | Fribourg | ~30K | 0.62× | |
| 23 | Valais | ~30K | 0.61× | |
| 24 | Ticino | ~30K | 0.58× | |
| 25 | Canton of Geneva | ~40K | 0.55× | |
| 26 | Vaud | ~50K | 0.42× |
The strongest cross-interests of the Die Schweizerische Post audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Queens Park Rangers F.C. | Sports | 12.44× | ||
| 02 | Just Eat | Food & Beverages | 3.14× | ||
| 03 | TAG Heuer | Fashion & Accessoires | 2.99× | ||
| 04 | Western Union | Business & Career | 2.98× | ||
| 05 | First-time buyer | Shopping | 2.71× | ||
| 06 | Shih Tzu | Pets & Animals | 2.62× | ||
| 07 | Beagle | Pets & Animals | 2.47× | ||
| 08 | Poodle | Pets & Animals | 2.41× | ||
| 09 | Siberian Husky | Pets & Animals | 2.39× | ||
| 10 | Bulldog | Pets & Animals | 2.21× | ||
| 11 | Yorkshire Terrier | Pets & Animals | 2.20× | ||
| 12 | French Bulldog | Pets & Animals | 2.16× | ||
| 13 | Labrador Retriever | Pets & Animals | 2.13× | ||
| 14 | FC Bayern Munich | Sports | 1.72× | ||
| 15 | First class travel | Travel & Leisure | 1.69× | ||
| 16 | Aldi | Shopping | 1.63× | ||
| 17 | Innovation | Business & Career | 1.63× | ||
| 18 | Comics | Literature | 1.62× | ||
| 19 | Rolex | Fashion & Accessoires | 1.61× | ||
| 20 | Electronic funds transfer | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.50× | |
| Indulgence | JOY | 1.46× | |
| Urban Lifestyle | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Mindfulness | BALANCE | 0.64× | |
| Price Sensitivity | PREMIUM | 0.81× |
Die Schweizerische Post's target market in Switzerland covers an estimated 1,158,030 people, concentrated in Canton of Zürich and Canton of Bern.
52.3% of the Die Schweizerische Post audience are female, 47.7% are male, with an average age of 40.2 years.
Die Schweizerische Post fans show strongest brand affinity for Just Eat (3.14×), Aldi (1.63×), and Western Union (2.98×) over the country average.
Die Schweizerische Post fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Canton of Bern (reach ~200K), and Aargau (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Die Schweizerische Post itself, the audience over-indexes on Aldi (1.63×), Western Union (2.98×), TAG Heuer (2.99×), and First-time buyer (2.71×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Die Schweizerische Post. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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