Rascasse Audience Intelligence

YouTube Audience in Switzerland

A data profile of the people who buy, follow and care about YouTube in Switzerland — modelled from more than twelve digital signal sources. YouTube has an estimated audience of 6,675,000 people in Switzerland.

#1among Website / Newspaper / Magazine in Switzerland
#1in Movies & TV

The average YouTube fan in Switzerland is 43.4 years old, balanced, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.

Category: Movies & TV · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the YouTube profile in Switzerland.

Audience size
6.7M
in Switzerland
Gender
47.8%♀
52.2% male
Age
43.4
average years
Country rank
#1
Website / Newspaper / Magazine in Switzerland
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of YouTube

47.8% are female, 52.2% are male, average age 43.4.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for YouTube audience in Switzerland
MetricValue
Female47.8%
Male52.2%
Average age43.4
Estimated audience size6,675,000
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the YouTube audience in Switzerland
Age bracketShare%
16-199%
20-2918%
30-3921%
40-4924%
50+28%
Fig. 04

Worldwide distribution

0.3%

of the worldwide YouTube audience comes from Switzerland.

Worldwide audience distribution share by country for YouTube
CountryShare
China10.1%
United States5.2%
India1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the YouTube audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

YouTube fans by region: top regions in Switzerland
#RegionReachAffinity×
01Canton of Bern~700K1.39×
02Canton of Zürich~1M1.35×
03Aargau~400K1.28×
04Canton of St. Gallen~300K1.27×
05Vaud~600K1.25×
06Luzern~300K1.24×
07Canton of Geneva~500K1.22×
08Ticino~300K1.14×
09Valais~300K1.13×
10Fribourg~200K1.11×
11Basel-Landschaft~200K1.10×
12Solothurn~200K1.09×
13Thurgau~200K1.08×
14Schwyz~100K1.07×
15Basel-City~300K1.05×
16Graubünden~200K1.01×
17Neuchatel~100K0.98×
18Canton of Zug~80K0.96×
19Schaffhausen~50K0.88×
20Jura~30K0.74×
21Appenzell Ausserrhoden~20K0.68×
22Canton of Glarus~20K0.68×
23Canton of Obwalden~20K0.67×
24Canton of Nidwalden~20K0.63×
25Uri~10K0.63×
26Appenzell Innerrhoden~3K0.40×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Switzerland

See YouTube audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for YouTube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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