A data profile of the people who buy, follow and care about Discount stores in Switzerland — modelled from more than twelve digital signal sources. Discount stores has an estimated audience of 2,752,536 people in Switzerland.
The average Discount stores fan in Switzerland is 44.4 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Bonprix, Bader Versand, My Name Necklace, with strongest over-indexing on Bonprix (1.85× the country average).
Demographically, the Discount stores audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 10 brand affinities and 18 regions tracked by Rascasse.
The typical Discount stores fan in Switzerland is more female, around 44.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bonprix.
The key figures that characterise the Discount stores profile in Switzerland.
58.2% are female, 41.8% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 44.4 |
| Estimated audience size | 2,752,536 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Discount stores audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 11.5% |
| Italy | 7.8% |
| Germany | 6.8% |
Where the Discount stores audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zug | ~40K | 1.10× | |
| 02 | Schwyz | ~40K | 1.09× | |
| 03 | Neuchatel | ~60K | 1.07× | |
| 04 | Graubünden | ~70K | 1.04× | |
| 05 | Solothurn | ~70K | 1.03× | |
| 06 | Basel-City | ~100K | 1.02× | |
| 07 | Thurgau | ~70K | 1.02× | |
| 08 | Basel-Landschaft | ~60K | 1.01× | |
| 09 | Fribourg | ~100K | 1.00× | |
| 10 | Valais | ~100K | 0.99× | |
| 11 | Canton of St. Gallen | ~100K | 0.98× | |
| 12 | Luzern | ~100K | 0.98× | |
| 13 | Ticino | ~100K | 0.97× | |
| 14 | Canton of Geneva | ~200K | 0.95× | |
| 15 | Aargau | ~200K | 0.95× | |
| 16 | Canton of Bern | ~300K | 0.92× | |
| 17 | Vaud | ~200K | 0.92× | |
| 18 | Canton of Zürich | ~400K | 0.85× |
The strongest cross-interests of the Discount stores audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bonprix | Shopping | 1.85× | ||
| 02 | Bader Versand | Shopping | 1.85× | ||
| 03 | Dancing on Ice | Sports | 1.73× | ||
| 04 | Toilet training | Kids & Family | 1.59× | ||
| 05 | Volkan Demirel | Sports | 1.59× | ||
| 06 | The Cardigans | Music & Radio | 1.53× | ||
| 07 | Eric Stehfest | Movies & TV | 1.52× | ||
| 08 | My Name Necklace | Fashion & Accessoires | 1.51× | ||
| 09 | Stains | Home & Garden | 1.51× | ||
| 10 | Wheel of Fortune (U.S. game show) | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.87× | |
| Price Sensitivity | PREMIUM | 0.76× | |
| Design Affinity | PREMIUM | 0.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.38× | |
| Healthy Lifestyle | BALANCE | 0.53× | |
| Sustainability | BALANCE | 0.56× |
Discount stores has an estimated audience of 2,752,536 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
58.2% of Discount stores fans are female, 41.8% are male, with an average age of 44.4 years.
Discount stores fans show strongest brand affinity for Bonprix (1.85×), Bader Versand (1.85×), and My Name Necklace (1.51×) over the country average.
Discount stores fans in Switzerland are most concentrated in Canton of Zürich (reach ~400K), Canton of Bern (reach ~300K), and Vaud (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Discount stores itself, the audience over-indexes on Bader Versand (1.85×), My Name Necklace (1.51×), Stains (1.51×), and Eric Stehfest (1.52×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Discount stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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