A data profile of the people who buy, follow and care about Discount stores in United Arab Emirates — modelled from more than twelve digital signal sources. Discount stores has an estimated audience of 2,562,235 people in United Arab Emirates.
The average Discount stores fan in United Arab Emirates is 36.5 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Children's clothing, Blanket, Deal of the day, with strongest over-indexing on Children's clothing (1.96× the country average).
Demographically, the Discount stores audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Discount stores fan in United Arab Emirates is more male, around 36.5 years old, with strong Social Media Usage tendencies and a notable affinity for Children's clothing.
The key figures that characterise the Discount stores profile in United Arab Emirates.
35.6% are female, 64.4% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 36.5 |
| Estimated audience size | 2,562,235 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 35% | |
| 30-39 | 32% | |
| 40-49 | 16% | |
| 50+ | 7% |
of the worldwide Discount stores audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 11.5% |
| Italy | 7.8% |
| Germany | 6.8% |
Where the Discount stores audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Fujairah | ~70K | 1.13× | |
| 02 | Emirate of Ajman | ~300K | 1.07× | |
| 03 | Ras Al Khaimah | ~100K | 1.00× | |
| 04 | Emirate of Sharjah | ~600K | 0.96× | |
| 05 | Emirate of Abu Dhabi | ~800K | 0.74× | |
| 06 | Dubai | ~1.5M | 0.71× |
The strongest cross-interests of the Discount stores audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Comforter | Home & Garden | 3.11× | ||
| 02 | Blanket | Home & Garden | 2.87× | ||
| 03 | Sari-sari store | Shopping | 2.31× | ||
| 04 | Bed sheet | Home & Garden | 2.28× | ||
| 05 | Nightwear | Fashion & Accessoires | 2.26× | ||
| 06 | Sofa bed | Home & Garden | 2.13× | ||
| 07 | Bedroom furniture | Home & Garden | 2.08× | ||
| 08 | Children's clothing | Fashion & Accessoires | 1.96× | ||
| 09 | Pillow | Home & Garden | 1.96× | ||
| 10 | Blouse | Fashion & Accessoires | 1.74× | ||
| 11 | Deal of the day | Shopping | 1.72× | ||
| 12 | Kitchenware | Home & Garden | 1.72× | ||
| 13 | Home Delivery | Food & Beverages | 1.70× | ||
| 14 | Shorts | Fashion & Accessoires | 1.65× | ||
| 15 | Kabayan, Benguet | Travel & Leisure | 1.65× | ||
| 16 | Buy one, get one free | Shopping | 1.64× | ||
| 17 | Mattress | Home & Garden | 1.62× | ||
| 18 | Jacket | Fashion & Accessoires | 1.62× | ||
| 19 | Necklace | Fashion & Accessoires | 1.59× | ||
| 20 | Wholesale | Fashion & Accessoires | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.02× | |
| Patriotism | CONSERVATISM | 0.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Social Media Usage | JOY | 1.02× |
Discount stores has an estimated audience of 2,562,235 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
35.6% of Discount stores fans are female, 64.4% are male, with an average age of 36.5 years.
Discount stores fans show strongest brand affinity for Children's clothing (1.96×), Blanket (2.87×), and Deal of the day (1.72×) over the country average.
Discount stores fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~800K), and Emirate of Sharjah (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Discount stores itself, the audience over-indexes on Blanket (2.87×), Deal of the day (1.72×), Bed sheet (2.28×), and Bedroom furniture (2.08×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Discount stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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