A data profile of the people who buy, follow and care about Shorts in United Arab Emirates — modelled from more than twelve digital signal sources. Shorts has an estimated audience of 1,343,496 people in United Arab Emirates.
Shorts has an estimated audience of 1,343,496 people in United Arab Emirates. 39.4% are female, 60.6% are male, average age 35.2. Top brand affinities: Discount stores, Jumpsuit, Children's clothing, Online games, Swarovski.
Top brand affinities include Discount stores, Jumpsuit, Children's clothing, with strongest over-indexing on Discount stores (1.65× the country average).
Demographically, the Shorts audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
The typical Shorts fan in United Arab Emirates is more male, around 35.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Discount stores.
The key figures that characterise the Shorts profile in United Arab Emirates.
39.4% are female, 60.6% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 39.4% |
| Male | 60.6% |
| Average age | 35.2 |
| Estimated audience size | 1,343,496 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 37% | |
| 30-39 | 30% | |
| 40-49 | 14% | |
| 50+ | 6% |
of the worldwide Shorts audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 16.8% |
| India | 7.9% |
| Brazil | 6.6% |
The strongest cross-interests of the Shorts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jumpsuit | Fashion & Accessoires | 5.00× | ||
| 02 | Levi Strauss & Co. | Fashion & Accessoires | 3.21× | ||
| 03 | Outerwear | Fashion & Accessoires | 2.49× | ||
| 04 | Employment agency | Business & Career | 2.45× | ||
| 05 | Swarovski | Fashion & Accessoires | 2.34× | ||
| 06 | New Balance | Fashion & Accessoires | 2.32× | ||
| 07 | Drop shipping | Shopping | 2.14× | ||
| 08 | Mother's Day | Kids & Family | 2.09× | ||
| 09 | H&M | Shopping | 1.94× | ||
| 10 | Scarf | Fashion & Accessoires | 1.90× | ||
| 11 | Algeria | Travel & Leisure | 1.78× | ||
| 12 | Children's clothing | Fashion & Accessoires | 1.67× | ||
| 13 | Sportswear (activewear) | Fashion & Accessoires | 1.66× | ||
| 14 | Discount stores | Shopping | 1.65× | ||
| 15 | Stock market | Business & Career | 1.62× | ||
| 16 | Cupcake | Food & Beverages | 1.56× | ||
| 17 | Cairo | Travel & Leisure | 1.55× | ||
| 18 | Online games | Games | 1.53× | ||
| 19 | Yas Island | Travel & Leisure | 1.53× | ||
| 20 | Kitchenware | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.38× | |
| Convenience Orientation | PREMIUM | 1.36× | |
| Creativity | OPEN | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.78× | |
| Design Affinity | PREMIUM | 0.86× | |
| Social Media Usage | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Shorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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