A data profile of the people who buy, follow and care about Shorts in Italy — modelled from more than twelve digital signal sources. Shorts has an estimated audience of 5,063,101 people in Italy.
Shorts has an estimated audience of 5,063,101 people in Italy. 64.9% are female, 35.1% are male, average age 41.5. Top brand affinities: Formal wear, Deal of the day, Garden furniture, Social shopping, Wedding dress.
Top brand affinities include Formal wear, Deal of the day, Garden furniture, with strongest over-indexing on Formal wear (10.06× the country average).
Demographically, the Shorts audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Creativity, Price Sensitivity.
The typical Shorts fan in Italy is more female, around 41.5 years old, with strong Creativity tendencies and a notable affinity for Formal wear.
The key figures that characterise the Shorts profile in Italy.
64.9% are female, 35.1% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 41.5 |
| Estimated audience size | 5,063,101 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Shorts audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.8% |
| India | 7.9% |
| Brazil | 6.6% |
The strongest cross-interests of the Shorts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Formal wear | Fashion & Accessoires | 10.06× | ||
| 02 | Social shopping | Shopping | 5.67× | ||
| 03 | Slim-fit pants | Fashion & Accessoires | 5.49× | ||
| 04 | Garden furniture | Home & Garden | 5.11× | ||
| 05 | Outerwear | Fashion & Accessoires | 3.67× | ||
| 06 | Deal of the day | Shopping | 3.63× | ||
| 07 | Wedding dress | Fashion & Accessoires | 3.47× | ||
| 08 | Sneaker collecting | Fashion & Accessoires | 3.10× | ||
| 09 | Hoodie | Fashion & Accessoires | 2.88× | ||
| 10 | Lingerie | Fashion & Accessoires | 2.58× | ||
| 11 | Knitting | Home & Garden | 2.51× | ||
| 12 | Pedicure | Beauty & Wellness | 2.43× | ||
| 13 | H&M | Shopping | 2.21× | ||
| 14 | Leather | Fashion & Accessoires | 2.04× | ||
| 15 | TikTok | Internet & Social Media | 1.99× | ||
| 16 | Sunglasses | Fashion & Accessoires | 1.93× | ||
| 17 | Haute couture | Fashion & Accessoires | 1.87× | ||
| 18 | Volunteering | Politics & Society | 1.86× | ||
| 19 | Toys | Games | 1.74× | ||
| 20 | Hair products | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.48× | |
| Price Sensitivity | PREMIUM | 1.45× | |
| Design Affinity | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.32× | |
| Tradition | CONSERVATISM | 0.64× | |
| Spirituality | BALANCE | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Shorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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