Shorts Audience in United States
Shorts has an estimated audience of 26,961,896 people in United States. 62.8% are female, 37.2% are male, average age 40.5. Top brand affinities: Goop, Governor of Michigan, Cherish (group), headspace, Wok.
Top brand affinities include Goop, Governor of Michigan, Cherish (group), with strongest over-indexing on Goop (10.61× the country average). Demographically, the Shorts audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Sustainability, Price Sensitivity.
Category: Fashion & Accessoires · Type: Topic
Demographics of Shorts fans
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 40.5 |
| Estimated audience size | 26,961,896 |
Audience persona
The typical Shorts fan in United States is more female, around 40.5 years old, with strong Sustainability tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 10.61× | Internet & Social Media |
| Governor of Michigan | 11.65× | Politics & Society |
| Cherish (group) | 14.05× | Music & Radio |
| headspace | 11.97× | Health |
| Wok | 8.32× | Food & Beverages |
| Elsword | 20.69× | Games |
| Fairy godmother | 9.18× | Literature |
| Google Home | 7.86× | Technology & Electronics |
| Grinch | 4.47× | Movies & TV |
| Hibachi | 8.11× | Food & Beverages |
| Grace Slick | 8.92× | Music & Radio |
| No Escape (1994 film) | 10.45× | Movies & TV |
| Hardik Pandya | 13.96× | Sports |
| Hipster | 8.61× | Politics & Society |
| Harlow | 10.05× | Travel & Leisure |
| Israel | 1.73× | Travel & Leisure |
| Kikar HaShabbat | 12.84× | News |
| Guitarist (magazine) | 8.78× | Music & Radio |
| Mathcore | 5.87× | Music & Radio |
| TV Fanatic | 7.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.45 |
| Price Sensitivity | PREMIUM | 1.28 |
| Extroversion | THRILL | 1.25 |
| Luxury Orientation | PREMIUM | 1.25 |
| Creativity | OPEN | 1.11 |
| Early Adopter Mentality | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| India | 7.9% |
| Brazil | 6.6% |
See Shorts audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Shorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.