Rascasse Audience Intelligence

Shorts Audience in United States

A data profile of the people who buy, follow and care about Shorts in United States — modelled from more than twelve digital signal sources. Shorts has an estimated audience of 26,961,896 people in United States.

#751among Topic in United States#52in Fashion & Accessoires

The average Shorts fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Trousers, Men's clothing, Lunch, with strongest over-indexing on Trousers (2.67× the country average).

Demographically, the Shorts audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shorts fan in United States is more female, around 40.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Trousers.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shorts profile in United States.

Audience size
27M
in United States
Gender
62.8%♀
37.2% male
Age
40.5
average years
Country rank
#1094
Topic in United States
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shorts fans

62.8% are female, 37.2% are male, average age 40.5.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Shorts audience in United States
MetricValue
Female62.8%
Male37.2%
Average age40.5
Estimated audience size26,961,896
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Shorts audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3921%
40-4922%
50+22%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Shorts audience comes from United States.

Worldwide audience distribution share by country for Shorts
CountryShare
United States16.8%
India7.9%
Brazil6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shorts audience in United States is strongest.

Fig. 05

Top regions by affinity

Shorts fans by region: top regions in United States
#RegionReachAffinity×
01Texas~3M1.35×
02Louisiana~400K1.26×
03South Carolina~500K1.25×
04Arkansas~300K1.22×
05Georgia~1M1.20×
06Mississippi~300K1.20×
07Iowa~300K1.19×
08Alabama~400K1.18×
09Utah~300K1.17×
10North Carolina~900K1.14×
11New Jersey~800K1.14×
12Oklahoma~300K1.13×
13Kentucky~400K1.10×
14Maryland~500K1.09×
15Missouri~500K1.08×
16California~3M1.07×
17New York~1.5M1.07×
18South Dakota~70K1.07×
19Indiana~500K1.05×
20Delaware~80K1.05×
21Pennsylvania~900K1.04×
22Michigan~700K1.04×
23New Mexico~100K1.04×
24Nebraska~100K1.03×
25Florida~2M1.02×
26Minnesota~400K1.00×
27Hawaii~100K1.00×
28Virginia~700K0.99×
29Tennessee~500K0.99×
30Illinois~900K0.98×
31Wisconsin~400K0.98×
32Kansas~200K0.97×
33Ohio~800K0.96×
34Connecticut~300K0.96×
35Alaska~50K0.94×
36Arizona~500K0.93×
37Idaho~100K0.93×
38West Virginia~100K0.91×
39Washington~500K0.89×
40Oregon~300K0.89×
41Nevada~200K0.88×
42Montana~60K0.85×
43Massachusetts~400K0.84×
44New Hampshire~90K0.82×
45North Dakota~50K0.82×
46Colorado~300K0.81×
47Rhode Island~60K0.75×
48Vermont~40K0.75×
49Maine~70K0.72×
50Washington, District of Columbia~50K0.61×
Fig. 06

Affinity by region

Affinity by region — Shorts, United States
0.61×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shorts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shorts audience
#·InterestCategoryAffinity×
01PandoraFashion & Accessoires4.84×
02Formal wearFashion & Accessoires3.72×
03TrousersFashion & Accessoires2.67×
04LunchFood & Beverages2.62×
05Deal of the dayShopping2.62×
06Cyber MondayShopping2.43×
07Men's clothingFashion & Accessoires2.36×
08Modern architectureArts & Culture2.25×
09Black Friday (shopping)Shopping2.02×
10Nordstrom rackFashion & Accessoires1.91×
11SkirtFashion & Accessoires1.91×
12LingerieFashion & Accessoires1.90×
13SunglassesFashion & Accessoires1.89×
14Made in USABusiness & Career1.85×
15Property finderHome & Garden1.81×
16SwimsuitFashion & Accessoires1.80×
17Real propertyHome & Garden1.61×
18Swimming poolSports1.56×
19Discount storesShopping1.54×
20J. C. PenneyShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shorts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shorts audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.50×
IndulgenceJOY1.44×
Convenience OrientationPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shorts audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.82×
PatriotismCONSERVATISM0.85×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shorts have in United States?

Shorts has an estimated audience of 26,961,896 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shorts fans?

62.8% of Shorts fans are female, 37.2% are male, with an average age of 40.5 years.

03

Which brands do Shorts fans like most?

Shorts fans show strongest brand affinity for Trousers (2.67×), Men's clothing (2.36×), and Lunch (2.62×) over the country average.

04

Where do Shorts fans live in United States?

Shorts fans in United States are most concentrated in California (reach ~3M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Shorts fans also like?

Beyond Shorts itself, the audience over-indexes on Men's clothing (2.36×), Lunch (2.62×), Pandora (4.84×), and Deal of the day (2.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Shorts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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