A data profile of the people who buy, follow and care about Shorts in Brazil — modelled from more than twelve digital signal sources. Shorts has an estimated audience of 10,655,463 people in Brazil.
Shorts has an estimated audience of 10,655,463 people in Brazil. 73.9% are female, 26.1% are male, average age 40.0. Top brand affinities: Instagram, Shopping malls, Rock music, Beauty salons, Personal care.
Top brand affinities include Instagram, Shopping malls, Rock music, with strongest over-indexing on Instagram (1.83× the country average).
Demographically, the Shorts audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Creativity, Design Affinity.
The typical Shorts fan in Brazil is more female, around 40.0 years old, with strong Creativity tendencies and a notable affinity for Instagram.
The key figures that characterise the Shorts profile in Brazil.
73.9% are female, 26.1% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 73.9% |
| Male | 26.1% |
| Average age | 40.0 |
| Estimated audience size | 10,655,463 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Shorts audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.8% |
| India | 7.9% |
| Brazil | 6.6% |
The strongest cross-interests of the Shorts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art jewelry | Fashion & Accessoires | 2.14× | ||
| 02 | Handbags | Fashion & Accessoires | 2.08× | ||
| 03 | mulheres | Movies & TV | 2.07× | ||
| 04 | Lojas Renner | Fashion & Accessoires | 2.02× | ||
| 05 | Boutiques | Fashion & Accessoires | 1.97× | ||
| 06 | Shopping malls | Shopping | 1.91× | ||
| 07 | Beauty salons | Beauty & Wellness | 1.86× | ||
| 08 | Internet & Social Media | 1.83× | |||
| 09 | Fragrances | Beauty & Wellness | 1.82× | ||
| 10 | Rock music | Music & Radio | 1.80× | ||
| 11 | Pop music | Music & Radio | 1.77× | ||
| 12 | Hip hop music | Music & Radio | 1.76× | ||
| 13 | Medicine | Business & Career | 1.74× | ||
| 14 | Personal care | Health | 1.70× | ||
| 15 | Discount stores | Shopping | 1.70× | ||
| 16 | Furniture | Home & Garden | 1.63× | ||
| 17 | Country music | Music & Radio | 1.60× | ||
| 18 | Jazz music | Music & Radio | 1.57× | ||
| 19 | Soul music | Music & Radio | 1.55× | ||
| 20 | Wine | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.78× | |
| Design Affinity | PREMIUM | 1.66× | |
| Sustainability | BALANCE | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Spirituality | BALANCE | 0.81× | |
| Patriotism | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Shorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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