Shorts Audience in Brazil
Shorts has an estimated audience of 10,655,463 people in Brazil. 73.9% are female, 26.1% are male, average age 40.0. Top brand affinities: Polo Ralph Lauren, Smart device, Drop shipping, Electrolux, Havaianas.
Top brand affinities include Polo Ralph Lauren, Smart device, Drop shipping, with strongest over-indexing on Polo Ralph Lauren (18.88× the country average). Demographically, the Shorts audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Creativity, Quality Awareness.
Category: Fashion & Accessoires · Type: Topic
Demographics of Shorts fans
| Metric | Value |
|---|---|
| Female | 73.9% |
| Male | 26.1% |
| Average age | 40.0 |
| Estimated audience size | 10,655,463 |
Audience persona
The typical Shorts fan in Brazil is more female, around 40.0 years old, with strong Creativity tendencies and a notable affinity for Polo Ralph Lauren.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Polo Ralph Lauren | 18.88× | Fashion & Accessoires |
| Smart device | 7.6× | Technology & Electronics |
| Drop shipping | 1.76× | Shopping |
| Electrolux | 2.14× | Home & Garden |
| Havaianas | 2.34× | Fashion & Accessoires |
| Sport Club do Recife | 1.84× | Sports |
| Children's clothing | 1.97× | Fashion & Accessoires |
| Handbags | 1.88× | Fashion & Accessoires |
| Telegram | 2.03× | Internet & Social Media |
| Art jewelry | 2.23× | Fashion & Accessoires |
| Anti-aging cream | 2.23× | Beauty & Wellness |
| mulheres | 1.8× | Movies & TV |
| Spas | 1.54× | Beauty & Wellness |
| Discount stores | 1.56× | Shopping |
| Real property | 1.64× | Home & Garden |
| TripAdvisor | 2.11× | Travel & Leisure |
| Concealer | 4.92× | Beauty & Wellness |
| Nike | 1.9× | Fashion & Accessoires |
| Boutiques | 1.55× | Fashion & Accessoires |
| BTS | 2.01× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.63 |
| Quality Awareness | PREMIUM | 1.56 |
| Design Affinity | PREMIUM | 1.52 |
| Price Sensitivity | PREMIUM | 1.32 |
| Luxury Orientation | PREMIUM | 1.27 |
| Healthy Lifestyle | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| India | 7.9% |
| Brazil | 6.6% |
See Shorts audiences in other countries
More Fashion & Accessoires audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Shorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.